Shaoxing Shimao Store is the first store established by the famous bread brand Cycle & Cycle. After five years of growth, the brand wants to share with customers the precipitation and new thinking of the brand in the past five years by re-upgrading this initial store. Commissioned by Cycle & Cycle, Nazodesign takes charge of the transformation of this shop with special significance.

As a bread brand, Cycle & Cycle obtains inspiration from the growth of all living things to make bread, endowing bread with the power connotation beyond the food itself. We hope that the space can be in line with the spirit of the brand, beyond the simple definition of the physical space “bakery”, so that guests can establish more spiritual resonance with the brand.

Artisian: You can feel the temperature of the hand of the baker through the bread. The temperature of the space can be sensed through the integration of artisan-like materials. Taking the bakery as the prototype, we extracted natural materials such as “natural clay” and “clay brick” as the main elements of the facade and the space. We hope that the space can bring the simple warmth and quality comfort to the guests just like the bread of Cycle & Cycle. The store has a very long facade extending along the street. In terms of the presentation of the facade, we use geometric facade language to integrate the two materials into each other in the overall facade, to express the concept of symbiotic growth between the brand and the customer.