高铁抵达泰安站，便可看到关于“故乡”的连幅广告——“故乡的月”、“故乡的云”翩然栖于泰山余脉九女峰之上，唤人“步月登云”，大有与泰山主景区分庭抗礼之意。而泰安，这座仰仗泰山而为人所知的山城正力图通过九女峰的振兴计划迎来新生。

An assortment of colorful banners welcomes passengers at the high-speed train station in Tai’an, China. The headlines perched above the Jiunv Crest (Nine Women’s Peak) showcase a Hometown Moon or a Hometown Cloud, inviting people to walk on the moon or wander around the cloud. The intriguing wording is part of a creative campaign inviting travelers to visit attractions lying beyond the main scenic area of Mount Tai. The strategy looks to breathe new life into Nine Women’s Peak, a branch of the famous mount that gives its name to the city of Tai’an.

2019 年初，袈蓝建筑受业主山东鲁商集团的委托，介入村落整体规划设计及“故乡的月”等单体建筑设计。彼时，“故乡的云”已初具雏形。费翔《故乡的云》在建筑中反复播放，熟悉的曲调荡起人们情感的涟漪、催生关于“乡愁”互动，九女峰开始在社交媒体平台崭露头角，为东西门村带来了新人群、新面貌、新产业、新可能。一个几年前还是贫困村的山区，摇身一变成为游客趋之若鹜的“网红”，鲁商集团借“一朵云”验证了“作为传播载体的建筑”所具备的巨大能量。

At the beginning of 2019, Shandong Lushang Group commissioned Syn Architects to develop the overall planning and design of the mountainous area, its villages, and the Hometown Moon, the representative structure of the project. In no time at all, a Hometown Cloud state of mind began to spread out. Fei Xiang’s theme, Hometown Cloud, was played repeatedly in the building. The romantic song from the ’80s swayed people’s emotions, creating a nostalgic atmosphere. Nine Women’s Peak drew attention on social media, bringing new people, new faces, new industries, and new possibilities to the area around Dongximen Village. The region of humble villages became an online phenomenon that attracted thousands of tourists. During the project, Lushang Group effectively used the image of “a cloud” to demonstrate the enormous value of architecture as a communication medium.

▼项目鸟瞰：“故乡的月”与“故乡的云”遥相呼应，Aerial view：theHometown Moon and theHometown Cloud echoing each other© 郑焰

自然，仅靠散点式单体建筑无法承载一座村落的复兴。不到一年，“故乡的云”网络热度便有降温之势，鲁商需要一种全盘思考和整体逻辑，将总面积约 55 平方公里的山村串珠成链，规划其产业及空间结构，并注入新的“惊喜”，持续、系统地满足“喜新厌旧”的来访者。袈蓝建筑由此参与，凭借乡村领域多年实践经验，立足济南城市群客源市场，串联生产、生活、生态“三生空间”。“八楼小剧场”及“故乡的月”等建筑体及相应配套设施陆续亮相，在乡村越来越被向往的当下，建筑师回归儒家文化的发源地，重建城市与乡土、人与乡愁关联，寻找被遗忘的价值与被忽视的可能性。

However, a series of scattered constructions is not enough to stimulate the growth of a region. Thus, the online popularity of the Hometown Cloud slowed down in less than a year. Today, Lushang Group demands a long-term holistic approach that can connect the string of mountain villages in the 55 square kilometers area. The definition of industrial and spatial structures and the introduction of new wonders that satisfy visitors looking for fresh experiences is needed too. In this regard, Syn Architects integrates daily life, industrial development, and environmental science in every project. Taking advantage of its years of practical experience in rural areas, the firm developed client markets in Jinan, Shandong province’s capital city. Additionally, attractions such as the Balou Theater and the Hometown Moon, and their supporting facilities, were unveiled one after the other. In this way, Syn Architects returns to the birthplace of Confucianism, rebuilding the relationship between dualities such as the city and the countryside, modern society, and homesickness, searching for forgotten values and neglected possibilities.

场地平面图，Site plan© 袈蓝建筑

“故乡的月”起源于业主的“命题作文”。2019 年中秋，拈花湾亮起直径 10 米的气球月亮，为古镇增加了魔幻色彩和传播亮点。受此启发，鲁商集团希望在九女峰片区亮起一轮圆月，以“人工奇观”开辟“故乡”IP 的下一篇章。

▼故乡的月手绘（过程稿），Sketch oftheHometown Moon© 袈蓝建筑

The original concept for the Hometown Moon comes from the developer. During the Mid-Autumn Festival of 2019, a moon-shaped balloon with a diameter of 10 meters was lit up in Nianhua Bay, spreading magical colors and lights all around. Inspired by the scene, the Lushang Group hopes to light up a full moon at the Nine Women’s Peak and write the next chapter in intellectual property for designed hometowns.

▼九女峰片区亮起一轮圆月，A full moon rises up in the sky of the Jiunv Crest © 郑焰