本项目为KDDI公司为了展示其在5G与尖端技术方面的领先地位而设立的创新式旗舰店。概念店由两部分组成，分别为沉浸式“生活方式”空间，以及配备有全方位服务的销售楼层，旨在让游客/顾客们在银座中心体验到最先进的技术与最高水平的客户服务。

Conceived as a physical manifestation of KDDI’s commitment to imagining a more creative future, This store is an innovative flagship shop that showcases the telecommunication giant’s advances in 5G and cutting-edge technology. Consisting of an immersive “lifestyle” space and a full-service sales floor, the concept shop allows visitors to experience the latest technological advances and highest-caliber customer service in the heart of Ginza.

▼店铺与周边环境，the project and surrounding environment ©Yasu Kojima

店铺坐落于银座步行街的众多豪华店面之间，狭长的场地构成了本项目设计的独特挑战：如何在最大程度上利用有限的立面面积，以赋予店铺强大的存在感，使该店从周边众多的奢侈品牌中脱颖而出？

Nestled amongst the many opulent storefronts that dot the Ginza promenade, the building’s narrow footprint posed a unique design challenge: how to maximize the façade’s limited surface area to achieve an even greater presence and impact than the property’s luxury-brand neighbors.

▼由led灯组成的动态展示立面， Dynamic display facade composed of LED lights ©Yasu Kojima

虽然建筑的临街立面十分有限，但是却拥有着可观的深度。因此，设计师充分利用了空间的进深优势，无缝地整合了立面和室内空间，营造出一种连续空间的印象，在视觉与体验上扩大了空间。临界立面、开放的中庭、室内天花板与地板都被led灯板覆盖，创造出一个融合了数字图像与物理体验的动态空间环境。

Although lacking in frontal surface area, the long and narrow building has depth. The design thus leverages this length, seamlessly integrating the façade and interior to create the impression of a larger, continuous space. The street-facing façade, open atrium, ceilings, and floors were all blanketed in LEDs to create a dynamic environment blending digital image and physical experience.

▼门头的led灯肌理延伸到室内，The led light texture of the storefront extends into the interior ©Yasu Kojima

▼立面与室内的整合扩大了空间的视觉效果，The integration of the facade with the interior expands the visual effect of the space ©Yasu Kojima

这个由led组成的动态背景展示出KDDI品牌和季节限定产品信息，它犹如一层光影滤镜，为顾客与路人提供了沉浸式的信息体验。与门头同步变化的室内墙面，形成独特的空间背景，作为与物质性、空间性和展示内容本身同等重要的整体元素融入设计之中。

This immersive display functions as an immersive lens into KDDI’s brand and seasonal content that compellingly presents visitors and passersby with the carrier’s messaging and experience. The synced walls become a uniquely contoured projection surface, incorporated into the design as an integral element on par with the materiality, spatiality, and displayed content itself.

▼入口空间概览，overall of the ground floor ©Yasu Kojima