With commercial layout and interior design by Laguarda.Low Architects, K11 Select is a trendy destination located in the 530-meter Tianjin CTF Finance Centre in Tianjin Binhai New Area. The surrounding site includes an International Golf Club, Tianjin Cultural Center – including a city library and several museums, the TangGu bullet train station, and several parks. With direct access to Tianjin Metro Line 9 and Beijing-Tianjin Intercity Railway，the project has convenient transportation connections with the city and the larger metropolitan region. With an overall area of approximately 43,000 square meters, Laguarda.Low’s unique design integrates high-end retail, high-end art and cultural creativity, and leads in the remodeling and upgrading of the entire business district. Tianjin K11 Select creates a new space where consumer experience and cultural power blends and flourishes, bringing an unprecedented art and cultural shopping experience to Tianjin citizens.

The K11 Group, founded in 2008 and faced with the tide of homogenized retail spaces, have broken the shackles of the traditional market with art and culture, creating a unique “cultural retail” precedent in China and launching a number of related brands. Its sub-brand, K11 Select, creates an exclusive “trendy & fun” life home for the new generation of consumers aged 18-25, aimed at their consumption demands of an “unlimited imagination of the future” and “tasting new things”, providing new artistic and cultural shopping experiences of “experimental” and “sense of future” for young consumers full of curiosity and advocating personality and pursuing taste. As industry insiders have said, “As the influence of e-commerce continues to expand, the needs of Generation Z have become more and more changeable, and innovative business models have emerged. New retail needs our discussion and practice”. K11 Select is K11 Group’s new exploration of new retail.

▼整体内部空间，interior space © 舒赫

As K11 Group’s first cultural retail project in Tianjin, K11 Select continues the core essence of K11 and perfectly integrates “Art, Humanity and Nature” into the shopping experience. Through the meticulously designed commercial layout and circulation, the integration of unique retail stores, themed spaces, limited art activities and artworks, etc., allows the new generation to burst into vitality in the power of cultural creativity.

The project has six floors from B1 to L5, which are: future taste, future feature, future fashion, future cool & play, future trendy fun and future garden. It is not only committed to realizing a seamless digital retail experience, but also to changing the traditional physical retail mode and bringing customers a diversified interactive digital experience with a full sense of the future – more than 60 high-quality brands have been introduced, including more than 30 exclusive stores, first stores, new concept stores and K11 Select exclusive flagship stores. This unique tenant mix brings an unprecedented new concept of Cultural Retail for generation Z, local consumers and tourists from all over the country.