ANGLE is one of the most iconic high-end multi-brand stores in Shenzhen China. ANGLE means “aspects and degrees”, which symbolizes as its name—a collection of individuals with sharp outlines. As the second store of ANGLE, this project is located in Overseas Chinese Town（OCT）,OCT PARK, Nanshan district, Shenzhen China.

Through diversified styling, ANGLE connects fashion with life, explores art with life, and creates a diversified lifestyle and artistic expression. The brand concept “different angles/multi-degree”, a description full of possibilities, offers the space where customers can enjoy themselves in clothing, accessories, shoes and bags with various perspectives and views. Therefore, in designing the whole space, SHANCHUK considers it as a moveable and wonderful tour full of abundant experiences, different visions, expectations, memorable time and remarkable impression. This is a brand new design idea, which is completely different from viewing a static point.

Formation of customers is a part of the space; therefore SHANCHUK rebuilds the relations between customers, foot traffic, products, and displays.

▼轴测动图示意，Axon gif. © 山竹设计事务所

We hope that customers will immerse in an interactive and living space. All the people, creations and the indoor space consist in a unique picture, a beautiful verse, and a glorious symphony. Customers enter, move, and leave around the products, to feel the living style in ANGLE. Based on the assumptions above, we did not set much division, but kept the whole space integrated with the form of construction to create a sense of heaven and earth. We hope that it will construct a wonderful natural physical state here. The quality of softness and strength, blocks of comfort and neatness, curves of gentleness and delicateness, will bring changeable and interactive feelings and visions to customers with every movement.

The overall space of ANGLE OCT is in a regular square as a whole, with 218 square meters. Besides, there are full-length floor-to-ceiling glass windows inside, which bring us the unique natural view in urban city center. The entrance area is designed with partitions of the black and white tiles, which is another floor material. It introduces classic elements by breaking the single level of perception, bringing a more varied spatial experience.