Thailand Srithai Super Outlet City

设计方：FOS [Foundry of Space]

位置：泰国

分类：商业建筑

内容：实景照片

设计团队：Makakrai Jay Suthadarat, PrapaphanPhongklee, PeeraTeerittaveesin, PakhonPromtha

委托方：SrithaiSuperware Public Company Limited

图片：27张

摄影师：TeerawatWinyarat

这是由FOS [Foundry of Space]设计的Srithai超级直销城，位于泰国春武里市东部沿海地区。这是SrithaiSuperware公司的首个工厂直销，全球最大的塑料制品生产厂家，是将一个破败的仓库改造成一个崭新的、4000平方米的直销商店的彻底改造。它提供了各种各样的塑料与三聚氰胺产品，包括厨房用具、室内和室外家具及其他相关家居产品。

原建筑建龄20年，远离大路，与周边环境和即将建成的高速公路没有任何对话。由于其战略性的位置以及东部地区的城市发展，SrithaiSuperware公司在这里建设自己的第一个工厂是毋庸置疑的选择。如何将一个普通的坡顶仓库改造成一个吸引目标客户和公众的场所，是该项目的挑战。它还需要适应功能的需求，包括开放式布局的零售空间、展示空间、毗邻的仓库、顾客服务柜台、儿童俱乐部、租聘零售空间、服务区域以及“Srithai的故事”企业展示空间。

译者：筑龙网艾比

Located on Sukhumvit highway road in the vicinity of Chonburi's Eastern Seaboard, 'Srithai Super Outlet', the first factory outlet of SrithaiSuperware, the biggest plastic products manufacturer in the world, is a complete transformation from a run-down depot into a new 4,000-sqm outlet store. It offers all ranges of plastic & melamine products including kitchenware, indoor & outdoor furniture and other related products under one roof.

Looking from the main road, the existing 20-year-old depot was once a subdue structure, making no dialogue with the surrounding context and the approaching highway. Due to its strategic location in terms of logistics and urban development in the eastern region, it was unmistakably chosen to be the first own outlet store of SrithaiSuperware. As a consequence of the selection, the challenges promptly arise; how to turn an ordinary pitch-roof warehouse into an extraordinary attraction amongst target customers and wider public in the region. It also needs to accommodate programmes including an open-plan retail space, display spaces, an adjacent warehouse, a customer service counter, kids club, rental spaces for shops, service areas and an exhibition space of “Srithai Story”.

The process of transformation begins with the insertion of new programmes into the existing structural grid system. The existing main structure was mostly kept and strengthened with an exception of the roof tiles being replaced by metal sheet roof with skylight. At the same time, the old facade was stripped off and made way for a new one.

In order to communicate the fundamental character of Srithai products to the public by means of architectural manifestation, the manufacturing process of Srithai plastic products was researched, analysed and then informed the morphological process of the facade design. Every curve, shape and form of plastic products is molded from plastic granules, in which they are the smallest elements to form larger, multi-particle entities. Inspired by this transitional stage of plasticity, the extensive front elevation of the building is dissected into series of vertical stripes. These series of stripes then act as a horizontal grid system, in which generic components of folded aluminum panels are inserted. By shifting the next components little by little vertically, the sinuous curves emerge out of the flat plane of the vertical stripes. At the global scale, all the protruded curves flowing along the length of the facade together form familiar silhouettes found along the high stacks of plastic products in the store.

The flow of horizontally stacked components is continued inside, covering the entrance hall of ‘Srithai Story’, the exhibition space dedicated to the 50-year history of Srithai. At well-located points, certain folded components transform themselves to become display boxes containing trophies, shields and awards achieved by the company. They continually propagate onto the ceiling and become light fixtures, illuminating the foyer area during nighttime.

泰国Srithai超级直销城外部实景图