一年前我们在说那些福禄寿建筑，除了以专业人士自居而嘲笑劣质的审美，也想探究起因及民众反应。然后谈起鸭子建筑，30 年代年美国鸭场农夫建造了一座鸭子形状的建筑，用于贩卖鸭子和鸭蛋，这让他生意火爆，这个 Big Duck 后来进入了国家史迹名录。

A year ago, we, from professionals’ point of view, mocked at inferior aesthetics of those “Fu Lu Shou” architectures, but at the same time, we started to probe into reasons behind it also public’s reaction to them.

▼项目概览 Overall view ©章勇

我其实还挺喜欢鸭子建筑，因为设计本身很好解读，就着现在内卷严重的设计环境来说，就是不需要更多额外动作，能把自己的要说的表达明了。特别是建成后也不需要再次进行文学创作，把平庸伪装成深思熟虑。讨论结果是大家都很同意。

I actually quite like duck architecture, because the design itself is very good interpretation of its being. In a highly competitive design industry nowadays, this kind of design helps to introduce itself without the needs of extra writing to wrap it up after construction, where on most occasions excessive explanations will instead deliberately disguise mediocrity as thoughtfulness. Everyone agrees on the idea. ▼鸭子建筑，Duck Architecture

几天后融创青岛的阿朵小镇找到我们，说起亲子中心设计，这成了我们尝试的开始。后来我们提交的文件，21 页的 PPT 也没有几个字。我们的想法是，不要解释，不要试图用说明意义，所见即是，保持大众能读懂的能力。对于这类设计，我们后来称其为大众建筑。这次结果是出人意料的有效，事实上这几年的经历表明，信息过载的现在，所有简化阅读剔除冗余都是正确的，面对专业人士也不例外。

We presented a twenty-one pages PowerPoint clips, which only few words were included in. We decided not to explain much about the design. As seeing is believing, we hoped to make our design presentable by itself. For this kind of design, we later called it “Pop Architecture”. The result was surprisingly effective. In fact, we experienced many examples in past years has proven that under the information overload phenomenon, it is right to present the work with simple words and images, this is also true among professionals.

▼从街道望向建筑，View from the street © 梁文军