西雅图爱马仕商店

英文名称：America Hermes store

位置：美国

设计公司：StoreyStudio

对这个位于西雅图的项目来说，实验是它的核心理念。我们通过创造新的方式来展示商品，并整合商店内交互式的时刻挑战着消费者的视角。应用采集而来的补充光线这一想法让我们在可以加强结构颜色的同时，为爱马仕的丝织品和配饰留下宽敞的白色陈列空间。商店中的曲线和开孔让这个商店并不像零售店一样拥有典型的死板风格，我们将传统的配件陈列方式改造成了新的形式，这让产品本身变成了塑像。

译者：蝈蝈

Experimentation was the core concept of this Seattle based project. We challenged the consumer perspective by creating new ways to display product whilst integrating interactive moments throughout. Adopting complementary hues from the collection allowed us to elevate the structures with colour, while leaving large expanses of white to showcase the Hermes silks and accessories. Diverting away from the typically rigid nature of retail through curved lines and cut-outs, we re-worked the traditional accessory display into new formations allowing the products to become sculptures in themselves.

美国爱马仕商店室内实景图