柏林 Rich & Royal 商店

Germany's Rich and Royal shop

位置：德国 柏林

分类：商业展示类装修

内容：实景照片

室内设计：Blocher Blocher Shops

图片来源：Klaus Mellenthin

项目规模：125平方米

图片：9张

作为一个品牌，Rich & Royal为服饰时尚达人和潮人们诠释着自己极大的热情和奉献精神，其设计灵感来源于全球各地的时尚潮流。由Blocher Blocher Shops设计的这间柏林的新店，面积大约125平米，店内用黑色灰色和金色把品牌的内涵阐述的淋漓尽致。

品牌的字面意思也能反映出品牌的内涵。开放的烟灰色天花板是弯曲着的，还有两面镜子做装饰，这种设计给店面带来一种截然不同的感觉。另外一个设计亮点在于悬挂在半空中的物体：那是三维的品牌标，是用表面镀锌的金属制成的。店内中间是用混凝土和金属混合制成的带有大理石底座的两个展示窗，地板是黑色的鱼骨木地板，并与相邻的混凝土无缝地结合在一起。再往后，是杨凯斯地毯和皮沙发构成的酒廊，你看，那些铆钉暗示着时尚中的放松。木凳上的金属架让人联想到生产车间，当然，其作用仍然是为了突出显示产品。吸引人眼球的还有非洲艺术家Papa Pepe的雕塑作品：真人大小的鸵鸟、高贵的动物等等。店内“带我到巴黎”的铭牌，岩石样式的橱窗和各种大大小小的埃菲尔铁塔缩微模型，这让人感到巴黎浪漫的高贵。用颜色粘在店内橱窗上的字看起来就好像是街头艺术家刷上去的一样别有情趣。

译者：蝈蝈

Royal Glamrock: The label Rich & Royal clothes fashionistas and trendsetters with great passion and devotion – inspired by the fashion capitals around the globe. The new store design by Blocher Blocher Shops symbolises this ambition with a contrast-rich pro and contra between glamour and rock – in shades of black, grey and gold. Now in the Mall of Berlin on 125 square metres.

The central theme is also reflected overhead – literally. The anthracite-coloured open ceiling forms a stage for two sweeping curved mirror elements, enriching the store with unusual perspectives. Another highlight is the central mid-air object: the emblem of the label, in the form of a three-dimensional swoppet figure made of galvanised metal. In the centre of the store, two modular display islands unfurl, with marble pedestals and cubes made of concrete and metal – on a dark fishbone parquet floor which merges seamlessly into the adjacent micro-concrete floor with wild transitions. Further to the back, a lounge with a rocked-out Jan Kath carpet and leather couches with rivet elements invite stylish relaxing. A metal-framed showcase on a wooden stool reminds one of the production workshops, and puts the focus on the products which are to be highlighted. Also an attention-grabber is the wire sculpture made by the African artist Papa Pepe: a life-sized ostrich, a royal animal。The motto of “Take me to Paris” combines the romantic look in the shop window and in-store with rocky styles: the Eiffel tower appears in various-sized miniature forms, metal frames with outsized light bulbs evoke the French Varieté. Colour blots stick-ers on shop windows and showcases appear as if brushed on by street artists.

德国Rich与Royal 商店室内实景图

德国Rich与Royal 商店室内局部实景图

德国Rich与Royal 商店室内细节实景图

德国Rich与Royal 商店外部实景图