英国H&M快闪展示间

England H&M Flash showroom

位置：英国 伦敦

分类：商业展示类装修

内容：实景照片

设计团队：FormRoom

图片：16张

FormRoom设计团队应邀为H&M公司，将其位于牛津广场店四楼的休息室，改造成一间Conscious系列的快闪展示间。这个展示间主要是为了将该公司Conscious系列单品的理念传递给客人们。到访者们将会感受到，这里展示的Conscious系列单品，是更注重可持续理念的更环保的时装。通过展示间里的媒体介绍和展览环节的交互触摸屏幕，顾客们还可以了解更多关于该系列的其他信息。

整个空间得用色非常简单，设计师们就是想用这简单的配色更好的打造出这个整洁简约的地方。首要的设计创意，是与Conscious系列环保理念相一致的“闭合回环”造型，设计师们特意在地板上用乙烯标出一条清晰的道路，顾客们可以沿着这条路畅游整个空间。店内中间，设计师用那些不要了的衣服裁剪成条状，再把它们缝在六角形的模型上，做成一个装饰品，其他的那些家具也都是简单的白色胶合板材质。

译者：柒柒

FormRoom were asked by H&M to work with them in transforming the Lounge on the fourth floor of their Oxford Circus store into a ‘Conscious Capsule Space’. The space would seek to communicate their Conscious message to their customers. Visitors would realise the steps they are taking to provide more sustainable and environmentally conscious fashion alternatives. The aim was for their customers to be able to find out more through media content and interaction in a gallery/exhibition type of space.

The team wanted to keep the space fairly clean and simple with a limited colour palette. The first idea was to have the ‘Closed loop’, which is such an important part of the H&M Conscious campaign, vinyled onto the floor so visitors could follow this path to navigate through the space. The Shop-Fit was kept minimal with lots of white and a touch of plywood. The central installation was made using unwanted garments which the team cut into strips and threaded through hexagon mounts.

英国H&M快闪展示间室内实景图

英国H&M快闪展示间室内局部实景图