DOCTOR MANZANA in Valencia by Ana Milena Hernández Palacios

设计方：Ana Milena Hernández Palacios

位置：西班牙

分类：商业展示类装修

内容：实景照片

图片：16张

Doctor Manzana是一家以经营智能手机配件为主营业务的商店，其位于西班牙巴伦西亚的新店由来自Masquespacio的设计师Ana Milena Hernández Palacios设计完成。曾经是一个在线提供技术服务的公司，成功的经营让经营者有了开实体店的想法，整个店铺的色彩搭配，墙面的处理，天花板上的照明都体现着科技感。色彩的搭配来自品牌的名称，其中包括“医生”，所以他们的设计理念基于医院，消除传统的设计，留下了蓝色与绿色的配色方案，并用镀锌的金属管来拼接成为金属色的背景墙。

图片来源：David Rodríguez.

译者： Kelvin

Doctor Manzana is a retail shop selling gadgets for mobile devices, while also offering technical services for smartphones and tablets. The business brought in Ana Milena Hernández Palacios, of Masquespacio, to redesign the branding for their storefront in Valencia, Spain, and the results are a catchy and memorable graphic identity that will grow with the brand.

Once just an online company offering technical services, the brand’s great success led them to the idea of opening a brick and mortar store. Throughout the identity, you’ll notice 54 degree angles which references the reflection of a touchscreen. The angles continue on the walls, the packaging, displays, and even the way the lighting is hung on the ceiling.

The colors were inspired by the name of the brand, which includes “doctor”, so they based the concept on a hospital. Eliminating a conventional design, what was left was the color scheme of blues and greens. The blue curtains are a nod to hospitals. Galvanized metal is used to bring a bit of an industrial look to the space.

The striking identity begins with the façade, which incorporates the same angles and the blue and green colors of a doctor’s scrubs, along with mixing in, “the salmon color for the fashionistas and the purple for the freaks.”

巴伦西亚DOCTOR MANZANA店面室内局部图

巴伦西亚DOCTOR MANZANA店面室内细节图

巴伦西亚DOCTOR MANZANA店面