卡特彼勒公司展位设计

Caterpillar booth at Mining Indaba 2014 by Hott3D, Cape Town – South Africa

设计方：Hott3D

位置：南非 开普敦

分类：商业展示类装修

内容：实景照片

图片来源：Hott3D

图片：10张

这个被称作“绝密项目”的展区,中心墙模仿翅膀的形状,它是完全定制的。这个布局综合展示了各类推土设备比例精确的复制模型,展区每一端都有半私密的接待处和洽谈区。

设计的主要任务是按照委托方的每一条要求和空间的确定功能,创造一个低于2.5米的展区。我们使用这些形状和形式的主要原因,是由于展台相对狭窄的垂直视觉焦点所致。为了达到这个效果,我们使用了三维制作的灯箱logo,一个抽象的平面图形,引人注目的展示以及高质量的视觉效果和标题。所有这些完美的组合在一起,最终得到了这个综合的展位设计。

译者： 边江

Caterpillar is wonderful combination of great design work and client trust. We were particularly excited when we received this brief as CAT has always been a brand we aspired to create an exhibit for. As such when we received the brief we really let our head designer loose (see project credits) and the result was the design and final exhibit in the photos below.

Dubbed “The Stealth Project”, the central wall mimics the shape of a stealth wing. The exhibit is entirely custom made. The layout incorporates the display of exact scale replicas of the earth moving equipment, semi private meeting areas on both ends and a hospitality area.

A major challenge was creating an exhibit that was a maximum of 2.5ms in height as per the clients request and as per the space booked at the event. Hence the use of shape and form was key due to the relatively narrow vertical visual focal point of the booth. To this end we made use of 3D fabricated lightbox logos, an abstract floor graphic, eye catching displays and high quality visuals and taglines. All of which combined beautifully into one final integrated booth design. We thoroughly enjoyed producing this exhibit both during the design stage as well as the production thereof.

卡特彼勒公司展位设计室内局部图

卡特彼勒公司展位设计室内细节图

卡特彼勒公司展位设计