U9 BEER 全球啤酒体验馆

在酒吧大门入口，酒吧特有的打开方式

简洁的灯光/锈迹斑斑的隧道/中轴式旋转大门

At the entrance to the bar's main entrance, the bar features a simple opening with light/rusty tunnel/axial rotating doors

精酿啤酒——不可或缺的社交饮品，年轻人表达自己的载体

Loft酒吧——满足现代人生活方式，社交娱乐的新平台

Craft beer -- an indispensable social drink, young people express their own carrier Loft Bar -- a new platform for modern lifestyle and social entertainment

吧台U9LOGO的植入，精酿啤酒的文化传递

The implantation of U9LOGO in the bar and the cultural transmission of craft beer

空间的色彩——红光是所有可见光中波长最长，搭配粗狂冷峻的水泥像酒精一样充满激情与性感

The color of space -- red light is the longest wavelength of all visible light, and the rough and cold cement is as passionate and sexy as alcohol

精酿啤酒展示——56平米的超高超大酒架 ，解决柜体受力/灯光设计/震撼的展示效果

Craft beer display - 56 square meters of super large wine rack, to solve the cabinet stress/lighting design/shock display effect

神秘/深邃的卡座——释放你内心的小野兽

Mysterious/deep booth - unleash your inner beast

有情怀的啤酒馆，激光灯投射出调侃的酒段子

There is a feeling of the beer, the laser beam projected a joke on the wine joke

破墙而出的集装箱——简洁而有感染力的灯光设计，cool炫的包房体验感

The container comes out of the broken wall -- simple and appealing lighting design, cool and dazzling experience of the compartment

自媒体时代的传播力量，酒馆logo的植入，粗狂中的温情脉脉

The power of communication in the age of "we Media", the implantation of tavern logo, the tender feeling in the rough

满足你无拘无束、无酒不欢，追求品质生活的小小情怀。

Meet your unfettered, no wine no joy, the pursuit of quality life of small feelings.

作品名称 | U9 BEER全球啤酒体验馆

The name of the work | U9 BEER Global BEER Experience Pavilion

项目面积 | 430平米

The project area| 430㎡

设计单位 | 素合上域

Design units| SUHESHANGYU

主案设计师 | 付军

Main designer| JUN FU

获得奖项 | 2016芒果奖最佳商业空间设计奖、2016中国实景设计大奖全国总冠军

Won prizes | Best Commercial Space Design Award of 2016 Mango Award, National Overall Champion of 2016 China Real Scene Design Award

项目简介 | 集美食、桌游、台球、音乐于一体的LOFT精酿啤酒体验馆，整体投资120万。

Project introduction |  LOFT Craft Beer Experience Pavilion, which integrates fine food, board games, billiards and music, has a total investment of 1.2 million yuan.