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Samsung Galaxy S8 launch at Milan Design Week

An interactive installation with Zaha Hadid Architects

Milan

A collaboration with Zaha Hadid Architects and Samsung.

Unconfined: the Galaxy S8 Design is an immersive, interactive installation open exclusively during Milan Design Week 2017, inspired by the new Samsung Galaxy design.

Together, Universal Everything and the bold, forward-looking studio of the late Zaha Hadid explore the infinite possibilities created when design and technology are seamlessly unified. Visitors are invited to journey through the installation, creating mesmerising digital installations and bringing to life the Galaxy design philosophy of “no borders, no boundaries”.

Credits

Creative Directors: Matt Pyke, Mike Hughes

Executive Producer: Norra Abdul Rahim

Senior Producer: Greg Povey

Production Manager: Carl Martin

Animation Director: Chris Perry

Lead Developer: Chris Mullany

Developer: Owen Hindley

Additional Development: Ponies & Light

Sound Designer: Simon Pyke

Mobile UI/UX Design: Deathprods

AV Installation: Bluman Associates

Sound Installation: C3 Productions

Lighting: Event Concept

Lighting installation: Renegade Design

Photographer: James Medcraft

Client: Samsung

Concepting & project management: iris Worldwide

Cheil Worldwide

Logistics & operations: Cheil Worldwide and iris Worldwide

PR, digital & media partnerships: iris Worldwide

Architect: Zaha Hadid Architects

Fabrication: Setsquare Staging Ltd

Licencing, permissions & staffing: Silvia Ranzi Consulting and Special Lab

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