现代汽车总部“视觉大厅”

Hyundai

Vision Hall

A series of 18 large-scale video artworks

Seoul

Commissioned by 

Euisun Chung

 – Vice-Chairman of Hyundai Motor Group,  

Peter Schreyer 

– automotive designer and President of Kia Motors, and 

Do Ho Suh

 – artist, a grand collaboration to bring the future vision of Hyundai to life.

Inspired by innovation in engineering, Universal Everything created 18 site-specific works of video art for the Hyundai Vision Hall at the company’s headquarters outside Seoul, KR. To develop the subjects, materials and concepts behind the films, the team embarked on a week-long research tour of South Korea’s steel foundries, shipyards, wind tunnels, industrial design studios, crash test labs and test tracks.

The resulting films are stunning visual metaphors for the human imagination and ingenuity behind the manufacturing process. Working with one of the largest hi-resolution video displays in the world, each film is richly detailed and accompanied by 36 channel surround sound. Though the films celebrate innovation and technological progress, and are created with high-tech computer generated processes, they are grounded in tactile materials like bubbling lava and crashing waves, and imbued with a human imprint that shines through even the most abstract forms.

Credits

Creative Director: Matt Pyke

Animation Director: Chris Perry

Creative Director: Dylan Griffith

Live Action Director: Mark Cumming

CGI: 

Realise

Analog

Sound Designer: 

Simon Pyke

Photography: 

Nils Clauss

 / Kisu Park

Exhibitions

2012 – Hyundai Vision Hall, Mabuk, South Korea

Press

Dezeen – Hyundai Vision Hall

It’s Nice That – Hyundai Vision Hall

Fast Company – Hyundai Vision Hall

Fubiz – Hyundai Vision Hall

Forbes – interview

Awards

Red Dot Design Award

D&AD – In Book

iF Communication Design Award 2014 – Winner