SHISEIDO Ginza 大厦神经科学艺术装置

EXPERIENCE A NEW ENERGY

These installations were created in collaboration with SHISEIDO’s Team 101. Taking ideas from neuroscience, we worked to interact with the senses and awaken the possibilities of the viewer, expressing the philosophy behind SHISEIDO’s new skin care series. NEURO SURGE was a large-scale monument that pierces through the atrium between the first and second floors of the Shiseido Ginza building. Created from advanced-material fibers and standing nine meters tall, the work displays changing expressions of light. Meanwhile, INTERACTIVE WALL is a nine-meter wide, five-meter tall screen of stretch fabric. Touching and pushing the screen creates a visual image of self-activation. With delicacy and boldness, these installations expressed the complex way everything was intertwined—different kinds of information, human relationships, social structures, infrastructure. They were a visualization of the information transmission carried out by the sensory nerves of consumers / ordinary people, exposed to human emotions on a daily basis.

Executive Creative Director：Yoji Nobuto (SHISEIDO Team 101)

Creative Director：Yu Miura, Rikiya Uekusa (SHISEIDO Team 101) / Kosuke Oho (WOW)

Director / Designer：Keisuke Hori (SHISEIDO Team 101) / Tatsuki Kondo (WOW)

Space Designer：Koji Nakae (HAKUTEN)

Construction Manager：Yosuke Ono (HAKUTEN)

Technical Director / Programer：Seiya Takasawa (WOW), Masaya Ishida, Naomi Kuga, Taku Nakajo (HAKUTEN)

Music Composer：Masato Hatanaka

Production Manager：Yukiko Nishida (NS Corporation) / Ayano Oga (HAKUTEN)

Engineering Support：Arup

Producer：Shinichi Saeki (WOW) / Katsumasa Saegusa (NS Corporation) / Yuta Saito (HAKUTEN)

PHOTO: ©TOMOOKI KENGAKU