伦敦 Frieze 展会入口装置及餐厅设计

Universal Design Studio第四次接受伦敦艺博会的邀请，打造了一系列概念性餐厅室内装饰，强调了展会的可持续发展理念。在2017的展会中，设计师“借用”行业领导者SAPA生产的铝材，制作出具有反光性的入口装置。由于耐受性较差，该材料曾被视为废品，而此次则会在展会结束后进行回收利用。设计师希望通过这种使用方式，来唤起人们对可持续发展以及可回收利用材料的关注。整块屏幕由压铸铝材集合装配而成，同时衍生为展会的帐篷式整体结构框架，不断移动的反光使其在周围环境中成为具有丰富变化的视觉装置。

For the fourth consecutive year, Universal Design Studio returns as the architects of Frieze London, creating a series of new restaurant interior concepts and a reconceived entryway installation for 2017, highlighting the fair’s approach to sustainability. For 2017, Universal has designed a new reflective installation as the entranceway marker to the fair, one of a series of aluminium screens created using ‘borrowed’ materials from industry leader SAPA, which are considered waste products due to micro tolerances in the material and are to be recycled after the Fair. The use of aluminium draws attention to the sustainable nature of the material, which can be recycled and reused infinitely without any reduction in quality. The monolithic screens will be constructed from an ensemble of pleated aluminium extrusions – the same extrusions used to build the fair – and will reference the forms within the overall tent structure whilst creating shifting reflections and movement that act as changeable viewing devices of the surrounding vista.

▼展厅入口铝板装置，the entrance installation

入口铝板装置与配套显示屏由艺术家Joseph Waller Fabrications搭建，这装置为场地围合出一个户外庭院，而庭院中所摆放的来自Donna Kukama的艺术品，也是此次展会设计的一部分。庭院的剩余部分由脚手架和纤维板搭建，这些材料均可以在展会后进行回收。设计师已经连续四年主持设计展会，总设计面积达 24,500平方米，他们用色调与色彩为来访者指引展会空间。此次展会中，超过400吨铝材被运用于展会设计之中。

The reflective aluminium entryway and accompanying screens are constructed by art fabricator Joseph Waller Fabrications, and will frame an external courtyard, which will house an art project by Donna Kukama as part of Frieze Projects. The remainder of the courtyard is built from a kit of parts of scaffolding and fibreboard, which will be either reused or recycled after the fair. For the fourth year in a row, the Studio has masterplanned the art fair across 24,500 sqm, using colour and tone to help visitors navigate the Fair. The structure for Frieze itself is built from over 400 tonnes of aluminium.

▼入口装置来自可回收使用的铝材， aluminum entryway can be recycled

“我们非常荣幸可以四度参与此次盛会，而Regents 公园也越来越成为世界艺术之家。我们希望这个全新的展厅设计，可以让来访者获得绝佳的观展体验，同时可以感受到丰富的展会活动，建立人与艺术的对话。”Universal Design Studio的负责人Jason Holley说道

“入口装置与展厅结构采用相同的设计材料，这是对设计理念的最好回应，也是呼应了Regents公园的自然美景。我们希望采用一种不断处于变化之中的材料，使其成为各种临时性展会的通用设计素材。”Universal Design Studio的另一位负责人Richard McConkey说道

“We are excited to be part of this extraordinary event for a fourth year running, as Regent’s Park once again becomes the temporary home for the art world. The result, we hope, is one that will enhance the visitor experience by balancing moments of activity and event alongside moments of pause and reflection, allowing the art to speak.” – Jason Holley, Director, Universal Design Studio

“We have designed the entrance installation from materials that directly reference the structures which house these important artworks, whilst drawing attention back to the beauty of Regents Park. We were interested in using a material that is in a state of change, which seems fitting for a temporary global art fair” – Richard McConkey, Associate Director, Universal Design Studio

▼展厅内部空间，the exhibition space

此外，在今年的展会中，设计师还参与了餐厅的室内设计。该区域作为展会的附加部分，为参展及观展间隙提供了必要的休息场所。随着Petersham Nurseries，Jason Atherton’s Social Wine & Tapas 和 Moro 品牌的入驻，这里将为来访者提供丰富的美食和美酒。餐厅在构造，围墙及色调上还原了其各自的独特之处，却又在取材和配景植物中，充分尊重了展会当地的自然环境。Social Wine & Tapas餐厅采用较深沉的色调，该餐厅位于展会顶层，其开阔的观景窗口带来视觉享受，热闹的酒吧带来了愉悦氛围。Moro餐厅的色调温暖而丰富，大量植物被置入空间，分割出各个功能区域。该餐厅整体秉承其一贯的设计风格。该展会还包括阅览室Brunswick House以及Yalumba酒吧。这个为其5天的展会是伦敦最大的艺术活动，预计将迎来62,000来访者。

In addition, this year Universal has reconceived the restaurants’ interiors, which act as social meeting points and a source of respite from the busy fair. Joining the verdant oasis of Petersham Nurseries, the new restaurants at Frieze London 2017 include Jason Atherton’s Social Wine & Tapas and Moro, serving traditional Moorish cuisine. Each of the restaurants have been designed using framing, enclosure and colour to create spaces which directly reference their original restaurant sites while celebrating Frieze’s Regents Park location through the use of natural earthy hues and planting. Deep hues will be used in Social Wine & Tapas’ restaurant area which will be positioned above the tree canopy, featuring large apertures that frame views to the park, with a bar and seating area as a central feature. At Moro, the colours are richer and warmer in tone, reflective of Moro original interiors, with planting used throughout the space as spatial dividers. Previous Universal additions to the fair include the Reading Room, Brunswick House and a wine bar for Yalumba. The short-term event has expected attendance of 62,000 people over the Fair’s five days, and is the major event in London’s art calendar.

▼色调深沉的Social Wine & Tapas餐厅享受开阔的观景视野， deep hues is used in Social Wine & Tapas’ restaurant and there creates a wide surrounding view

▼Moro餐厅采用温暖而丰富的自然色调，the colours are richer and warmer in the Moro restaurant