混凝土时尚新篇章,IVANKA 打造现代都市女性新形象

闻名全球的混凝土设计公司IVANKA日前自豪的宣布他们推出世界上第一个混凝土时尚系列。将混凝土元素融入到时尚之中：服装，箱包，饰品都有涉及，而且非常日常，完全适合在生活中使用。自从2012年9月在巴黎时装周亮相以来，已经受到来自意大利，中国等全球买家的热烈关注。

这个创新的时尚系列为经典的女性柔美注入了阳刚元素，更符合当今现代都市女性的性格。将混凝土的机理用不同柔软度的纺织物体现，再通过各种形状和材质展现纷呈魅力。箱包的设计甚至引入整块混凝土与高品质皮革搭配，两者之间比例的变化形成各有千秋的效果。

用日常性的设计超越生活。

The world renowned design company for concrete, IVANKA proudly announces the world’s first ‘concrete’ ready-to-wear and accessories collection unveiling the result of two years development while the first experiments of joyful creation – Cement Couture conceptual handmade pieces personally made by the founders of the brand (Katalin Ivanka and Andras Ivanka) for their own portrait shoot for Vodafone lifestyle magazine – evolved to laying the professional foundation of their new division.

IVANKA ‘concrete house of fashion’ debuted at Tranoï during Paris Fashion Week in September 2012 with their very first ready-to-wear and accessories collection named Concrete Genezis. The striking pieces of wearables, bags and jewelries are progressive in design yet totally wearable and designed for everyday use. The SS13 collection has received a warm welcome and an intense interest from both the buyers (from Italy to China) and the press (the likes of W magazine).

Studio IVANKA has developed a new textile-innovation based on the aesthetic qualities of concrete: using this textile, they have created on a clothing collection that draws a line from a raw masculine look to finer classic femininity. Visualizing today’s modern urban woman and building on the dualism of her fragility and power that can be found in all women, the goal is to illustrate that delicate contrast and cross-gender phenomena through different shapes and materials, such as the contrast between hard concrete and soft textiles or classic shapes in modern context.

The clothes are complemented with a capsule collection of clutch bags where real high performance concrete meets leather: beginning with a simply geometric rectangular model – the ‘archetype’ of a block of beton – made almost entirely out of monolith concrete, the evolution of the collection explores the effects produced by alternating the ratio between concrete and leather. The Organ Jewelry collection adds a final touch: designed by IVANKA Studio the concrete pendants resemble the five vital organs.

Here’s some more information from the IVANKA:

IVANKA was founded in 2002 and is possibly the most design conscious concrete company of the world. Since its inception, IVANKA Studio has made a name for adding a design perspective to what is otherwise widely viewed as an industrial material. They have taken concrete, and handled that material creating products that defy normal concrete capacities and rock our conventional image of this material today. It is most renowned for its unique wall panels, FLASTER Tiles, for its special technology of monolith exposed staircases, for the Jankovits-Ivanka Concrete Sound audiophile loudspeaker design and high end engineering. IVANKA made its successful Milan Design Week debut with SEEYOU Gravestone in 2009. Embracing a 21th century taboo subject they presented AFTERLIFESTYLE – universally speaking spiritual design that transcends life. You can explore the world of IVANKA visiting their website.

Their prestigious international clientele includes Liberty London, Andaz by Hyatt, Oakley, Levi Strauss, Bang&Olufsen and Vodafone (among others).

Since December 2011 IVANKA runs in its third form: IVANKA Factory Zrt. (private limited company). Developing the small family business of husband and wife into a new professional corporate structure opened the door to investors and led to the opening of an Advisory Board, a body of professionals from different fields of expertise to become involved in giving the Board meaningful assistance in its decisions and day-to-day life.

The IVANKA brand acts like a living organism that conceived and born, it enters relationships, has values, a unique identity and a personality. It loves to take risks and to improve based on both intuition and strategies.

The profound knowledge and experience of a decade as well as the professional background (IVANKA Studio + Factory) ensure that the new division – ‘concrete house’ of fashion is here to stay.

Four times a year, during Paris Fashion Week, Tranoï takes place in its prestigious locations and puts creativity and business together. More than a commercial gathering, Tranoï is an artistic platform with a stern selection of international premium designers, created for them to meet the most influential fashion ambassadors. IVANKA is proud to exhibit at Tranoï this season.

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