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Year: 2018 Status: Competition Client: Klipp Friseur
年份:2018年状态:竞争客户:Klipp Freeur。
KLIPP, one of Austria’s biggest chains of hair salons, launched a new line of small salons all over Austria called “Haarwuchs – Die Kopfhautspezialisten von KLIPP”. The new brand’s interior concept needed to be clearly structured with a medical feel that is not too clinical and definitely not esoteric, but bright, friendly and inviting.
科利普是奥地利最大的发廊之一,在奥地利各地推出了一个新的小型美发沙龙系列,名为“Haarwuchs-die Kopfhautspezialisten von Klipp”。新品牌的内部概念需要清楚的结构与医疗感觉不是太临床,绝对不是深奥,而是明亮,友好和诱人。
KLIPP’s corporate identity was the concept’s starting for choosing the colour scheme of smoky shades of green as well as the design vocabulary of vertical lines, which are repeatedly represented in destilat’s design as distinct elements of the company’s logo.
克利普的公司身份是选择绿色浓烟色调的概念的起点,也是垂直线条的设计词汇,在德斯蒂拉的设计中反复体现为该公司标志的独特元素。
To create the desired intimate atmosphere for hair growth treatments, destilat designed a structure of individual, semi-circular booths, which can be opened and closed with room-high, textile partitions, as well as merged back into an open spatial structure. In this private atmosphere, customers can enjoy their personal scalp service without any interruptions and are shielded from the hustle and bustle of the shop. Customers are welcomed by an open reception and a checkout area that includes a cosy waiting lounge. Simple shelves are elegantly integrated into the spatial structure at several points to present the brand’s product line subtly as well as memorably.
为了营造一种适合头发生长处理的亲密氛围,德蒂拉特设计了一种独立的、半圆形的隔间结构,它可以打开和关闭房间高的纺织品隔间,还可以合并成一个开放的空间结构。在这种私人的氛围中,顾客可以享受他们的个人头皮服务,不受任何干扰,不受商店喧嚣的影响。客人受到开放的接待和收银台的欢迎,包括舒适的候机室。简单的货架在几个点被巧妙地整合到空间结构中,巧妙地展示了品牌的产品线,同时也让人印象深刻。
Natural stone, elegant lamps, distinctive seating furniture, simple design as well as a harmonious lighting and colour concept highlight the service’s as well as the product’s value. Cleanliness, professionalism, and trust are the superordinate parameters, which destilat translated into the interior design. All of this results in a place that naturally combines competent advice with a relaxed atmosphere.
天然石材、典雅的灯具、别致的座椅家具、简单的设计以及和谐的照明和色彩理念突出了服务的价值和产品的价值。清洁、专业和信任是最重要的参数,它转化为室内设计。所有这一切的结果是,一个地方,自然地结合有能力的建议和轻松的气氛。Team Harald Hatschenberger Sophie Kessler Thomas Neuber
Harald Hatschenberger苏菲·凯斯勒托马斯·纽伯队