西安 Fritz Hansen 旗舰店，百年品牌融合古老建筑

西班牙设计大师Jaime Hayon近日在西安打造了一家Fritz Hansen门店，门店占据了这座城市的高耸建筑，是中国最古老的建筑之一，同时西安Fritz Hansen也是该品牌全球最大的门店。

Spanish designer Jaime Hayon recently complete a Fritz Hansen store in Xi'an, which occupies a towering building in the city, which is one of the oldest in China, while Xi'an Fritz Hansen is also the brand's largest store in the world.

Fritz Hansen于1872年在丹麦成立，他是20世纪丹麦设计师先驱，Arne Jacobsen和Poul Kjrholm，以及包括Cecilie Manz，Benjamin Hubert和Nendo在内的当代人物，制作经典产品。该品牌进军中国，是为了应对中国对更为低调的家居奢侈品日益增长的需求。

Founded in Denmark in 1872, Fritz Hansen produces classic items by pioneering twentieth-century Danish designers including Arne Jacobsen and Poul Kjrholm, as well as contemporary figures including Cecilie Manz, Benjamin Hubert and Nendo. The brand's move to China comes in response to a growing demand in the country for more understated luxury products for the home.

顾客通过一组带有“肺形”窗户的高门进入商店，从这些门可以看到白色的中央大厅。这里的灰色水磨石地板镶嵌着一条蜿蜒的黄铜线，从上面看，它就像是一个抽象的面孔。

Customers enter the store through a tall set of doors with "lung-shaped" windows that look through to a white-painted central lobby. The grey terrazzo floor here is inlaid with a snaking line of brass that, when viewed from above, appears as an abstract face.

这个区域由一个旋转的楼梯和光滑的绿色接待台为焦点，通向14个较小的房间，在更私密的环境中展示Fritz Hansen的藏品。拱形的门道贯穿整个商店，营造出一种“神庙般”的美感。

This area, which is anchored by a sweeping staircase and glossy green reception desk, leads to 14 smaller rooms that display the Fritz Hansen collection in more intimate settings. Arched doorways appear throughout the store, creating a "temple"-like aesthetic.

为了避免典型的零售店布局，产品被堆放或排列成单调的一排，Jaime Hayon采用了“透视法”来布置房间。沙发、扶手椅、地毯和咖啡桌被布置成了客厅的风格，到处点缀着绿叶盆栽。周围的墙壁以凹槽镶板为特色，被涂上了暖色，如鼠尾草绿、玫瑰粉红、紫红色和板岩蓝。

Keen to avoid the typical layout of retail stores where products are stacked or arranged in monotonous rows, Hayon instead took a "scenographic" approach to arranging the rooms. Sofas, armchairs, rugs, and coffee tables have been placed in living room-style setups, with leafy potted plants dotted throughout. Surrounding walls that feature grooved panelling have been painted warm colours like sage green, rose pink, plum purple, and slate blue.

二楼的地面则是更为中性的色调，如沙米色和深灰色，与贯穿整个空间的浅色木地板形成互补。墙壁上的圆形角落展示着更小的装饰品，比如烛台和花瓶。

Upstairs on the second floor, surfaces are much more neutral tones like sand-beige and dark grey, complementing the light timber floorboards that run throughout. Rounded nooks in the walls display smaller ornaments like candle holders and vases.