中性旗舰店丨Estudio DIIR

Neutrale品牌所依据的坚实原则寻求转移到物理空间。可持续性、对环境的尊重和对新消费方式的认识是建立其身份的一些价值观。所有加入这个项目的人，都是为了参与到这个有趣的挑战中，旨在丰富销售经验。

The solid principles on which the Neutrale brand is based seek to transfer to physical space. Sustainability, respect for the environment and awareness of new ways of spending are some of the values that build its identity. All the people who join the project do so to participate in this interesting challenge, which aims to enrich their sales experience.

“少而精”是Neutrale的主要口号之一，该项目的设计方法正是由此诞生。首先，在彻底研究了场地的特点后，Estudio DIIR决定尊重其原有的建筑。接下来，他们计划了一系列小的、仔细的、最重要的、战略性的干预措施，目的是为了以一种特殊的方式理解每个角落，来重新配置空间。

Less, better was one of Neutrale's main slogans, and the project's approach was born out of it. First, after thoroughly studying the character of the site, Estudio DIIR decided to respect its original building. Next, they planned a series of small, careful and, most importantly, strategic interventions designed to reconfigure space by understanding each corner in a particular way.

一个大型的纵向中殿定义了主厅，这是一个欢迎的空间，作为品牌的“介绍信”。宏伟的花岗岩基座支撑着立面，激发了一些连续性的干预措施。在大殿的两端设计的两个花岗岩长椅作为指导。在空间的后面，一个大柜台被设计成专门用于销售的咖啡。这种混合模式提供了试验类型的可能性，并引入新的用途，使空间充满活力。咖啡消费和服装展示被完美地结合在一起。

A large longitudinal nave defines the main hall, which is a welcoming space that acts as a "letter of introduction" to the brand. A grand granite plinth supports the facade and inspires some continuous interventions. Two granite benches at each end of the hall serve as guides. At the back of the space, a large counter is designed specifically for coffee sales. This hybrid mode provides possibilities for experimenting with typology and introducing new uses that make the space vibrant. Coffee consumption and clothing displays were beautifully combined.

由花岗岩底座定义的线条被用作覆盖其余墙壁的参考。为了实现这一目标，使用了由Honext制成的墙壁，这是一种由纤维素废料压制而成的创新和可持续材料。资源的再利用是其循环方法的一部分，这也是Neutrale品牌的共同愿景。此外，它的美学特质提供了统一整体的可能性，为这个温馨的空间带来了温馨的特征。

The lines defined by the granite base are used as a reference covering the rest of the walls. To achieve this, walls made from Honext, an innovative and sustainable material pressed from cellulosic waste, were used. The reuse of resources is part of its recycling approach, which is a shared vision of Neutrale. In addition, its aesthetic qualities offer the possibility of unifying the whole, bringing a warm character to this warm space.

另一方面，对后方区域的干预也遵循同样的原则。设计了一个沙发，它的位置决定了这个空间的使用。该品牌自己生产的可持续面料被用来覆盖。它们也被转移到作为试衣间的大窗帘上，并赋予这个空间特色。最后，一个特殊的地毯覆盖了水平面，给这个环境带来了温暖。

Intervention in the rear area, on the other hand, follows the same principle. A sofa is designed, and its position determines the use of this space. The brand's own sustainable fabrics were used for the coverings. They were also transferred to the large curtains that served as fitting rooms and gave character to the space. Finally, a special carpet covers the water level, bringing warmth to the environment.