华伦天奴巴黎旗舰店丨法国巴黎

这家华伦天奴男装旗舰店是华伦天奴创意总监Maria Grazia Chiuri和Pierpaolo Piccioli以及David Chipperfield合作的结果。这家位于巴黎的商店总面积为400平方米，有两层，由一个大楼梯连接。

This Valentino Men flagship store is the result of a collaboration between Maria Grazia Chiuri and Pierpaolo Piccioli, the Valentino creative directors, and David Chipperfield. The Paris store, which covers a total area of 400 square meters, has two floors connected by a grand staircase.

商店的概念结合了旧和新，以产生一种Palazzo的氛围，改变了纯粹的陈列室，推动了一种新的零售建筑形式，取代了更传统的零售精品店结构。一排房间，每个房间都有不同的方面，分开和强调收藏品。这些空间具有不同的建筑特征，通过自定义的颜色、纹理和灯光产生不同的氛围。建筑的设计是为了补充展出的作品，利用一系列谨慎的奢华来集中注意力在收藏品上，也唤起一种亲密感。

The store concept combines old and new in order to generate a kind of Palazzo atmosphere, steering away from a pure showroom and promoting a new retail architectural format in place of a,more traditional retail boutique structure. An enfilade of rooms, each with a different aspect that separate and emphasize the collections. The spaces have different architectural characteristics offering distinct atmospheres generated by a custom palette of colors, textures, and lights. The architecture is designed to complement the pieces on display, making use of a range of discreetly opulent to focus attention on the collections and also evoke a sense of intimacy.

华伦天奴DNA的主要特点是巧妙的高级定制:Chipperfield将这一特点通过视觉和触觉的结合，在环境的塑造和继承中变得栩栩如生，用流畅而永恒的措辞讲述了形象和华伦天奴的价值观，巧妙地运用了对比。

The main feature of the Valentino DNA is the savoir-faire Couture: Chipperfield has translated this characteristic through a both visual and tactile vision that comes to life in the characterization and succession of the environments, narrating the iconographies and the Valentino values with a fluid and timeless phrasing, finely playing with contrasts.