悉尼 Daily Edited 旗舰店 | 打造如家般的购物体验

作为一个主要在网上经营的品牌在悉尼的第一家旗舰店，这家精品店有意让人感觉更像是一间私人公寓，而不是位于CBD Westfield 购物中心的传统零售店。玻璃隔板和透明窗帘创造了“房间”，被令人垂涎的商品占据，同时通过从地板到天花板后窗的通畅自然光点缀空间，保持开放感。

Marking the first Sydney flagship for a brand with a largely online presence, the boutique intentionally feels more like a private apartment than a traditional retail store within the CBD’s Westfield Shopping Centre. Glazed partitions and sheer curtains create ‘rooms’ occupied by covetable merchandise whilst maintaining a sense of openness via unobstructed natural light punctuating the space from a floor to ceiling rear window.

淡粉色和柔和的灰色是和谐的基础色调，覆盖着豪华的材料和光滑的饰面，包括大理石和抛光黄铜细节。为了避免过度拥挤，并鼓励与皮具互动的区域，家具被设计成弧形和最小的，而车间内的任何区域都不允许游客进入。

A harmonious base palette of pale pink and soft grey is overlaid with luxurious materials and slick finishes including marble and polished brass detailing. Keen to avoid overcrowding and encourage zones of interaction with the leather goods, furnishings are curved and minimal, whilst no areas on the shop floor are out of bounds to visitors.

一个诱人的圆形蒲团床加沙发位于中心，两侧是浴室设有一个独立的大浴缸、办公区和厨房(阅读:销售点)，激活了工作室，在那里购买的物品可以通过现场压纹服务进行个性化定制。在定制设计的家具和细木工中，以吊灯配件和艺术品为特色，再加上一些标志性的经典家具，增添了家庭的气息。置身其中，顾客们会忘记自己身处澳大利亚最大、最繁忙的购物中心之一。

An inviting round futon bed-meets-couch sits centrally, flanked by a bathroom featuring a large, freestanding bathtub, office area and kitchen (read: point of sale), activating the atelier where purchased items can be personalised with on-site embossing services. Amongst custom-designed furniture and joinery, feature pendant light fittings and artworks plus a sprinkling of iconic furniture classics add a domestic touch. Immersed within, customers forget they in one of Australia’s biggest and busiest shopping centres.