Jurgen Lehl 青山时尚商店丨日本东京丨Case Real

Case Real在东京设计了一家名为“JURGEN LEHL青山”的时尚商店。对于设计工作室来说，这是品牌的第一次实践。它位于青山街角新建的钢筋混凝土建筑的一层。

Case Real has designed a fashion store ‘JURGEN LEHL Aoyama’ in Tokyo. For the design studio, it's the first practice with the brand. It locates ground floor and 1st floor in a newly-build reinforced concrete building on the corner in Aoyama.

Case Real采用了圆形的木质台阶，让人从入口就能感受到品牌的慷慨理念。所有的地板，包括外部，都覆盖着花岗岩，以创造一个完整的氛围。一层的一些墙壁用木质框架的亚麻织物完成，以表达品牌重视天然材料的文化。

Case Real adopted a round shape for the wooden steps to give people a sense of the brand's generous philosophy from the entrance.All floors, including the exterior, were covered with granite to create an integrated atmosphere. Some of the walls on the ground floor are finished with linen fabrics with wooden frames to express the brand's culture that valued natural materials.

此外，为天花板设计了定制的功能性线性照明管道系统，可用于展示和挂衣架。上层作为画廊，在与品牌对话后，他们安装了前卫的颜色，以创建画廊和底层之间的明确区分。

Besides, the custom-made functional linear lighting duct system was created for the ceiling, which can be used for displays and hanging garment racks.For the upper floor, which is used as a gallery, they installed an avant-garde colour after the conversation with the brand to create a clear distinction between the gallery and the ground floor.

回顾项目的发展，他们的设计过程是捕捉Jurgen Lehl独特的价值和时间感，同时与适当的现代性进行平衡。Case Real的设计将紧张的混凝土和花岗岩覆盖的空间与曲面和温暖的材料相结合，与该品牌的自然主义时尚产生共鸣。

Looking back on the development,They design process was to capture Jurgen Lehl’s unique values and sense of time, at the same time balancing it with appropriate modernity. Case Real’s design, which combines tense concrete and granite-covered spaces with curved surface and warm materials, resonates with the brand's naturalistic fashion.