Remember 女装店 | 新零售探索店的未来设计

2019/11/11 19:21:07
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由绽放设计为Remember女装品牌打造的首家“新零售探索店”在上海虹口龙之梦拉开品牌探索的序幕,本案的设计重点以探索品牌跟消费者新的互动关系、品牌体验的未来性,品牌精神以及品牌价值观的表达为主要方向,经过品牌重构的方式呈现了Remember品牌未来的可能性!
By Bloom Design for Remember women's clothing brand design to build the first "new retail store in Shanghai Hongkou began brands to explore the dragon's dream, the design key of the case to explore the brand new interactive relationship with consumers, brand experience in the future, brand spirit and the expression of brand values as the main direction, through the form of brand reconstruction Remember brand future possibilities!
打破传统、探索与创新:空间中占比最大的内容是服装在空间中的陈列方式。绽放设计打破了服装行业原有的陈列形式,在空间中设计了一组高低错落,曲折蜿蜒且行云流水的陈列货架,以一种无规律无秩序的,自由丰富的商品陈列给消费营造了一种更为放松的购物体验。
Break the tradition, explore and innovate: the content that occupies the largest proportion in the space is the display way of clothes in the space. The design of blooming breaks the original display form of the garment industry, and designs a group of randomly arranged, winding and flowing display shelves in the space, creating a more relaxed shopping experience for consumption with an irregular and abundant commodity display.
为品牌植入自然的基因:绽放设计在空间中借用粗犷且充满力量感的天然石材,细腻温和的多层木板,来设计空间中的家具道具以及空间装饰,这种原始材料所传达出自然,质朴的感受最终会成为品牌印象的一部分。
Implant natural genes for the brand: The design of Blooming borrows the bold and powerful natural stone and the delicate and gentle multi-layer wooden boards to design furniture props and space decoration in the space. The natural and simple feeling conveyed by this original material will eventually become a part of the brand impression.
为消费者带来新的灵感:空间中银色的不锈钢陈列台、蓝色的“星球”和曲折蜿蜒的货架以一种失重状态“漂浮”空中,与粗犷厚重的天然原石,大理石展台,充满力量感的椅子形成强烈对比。这种感受和视觉上的冲突为消费者带来新的灵感和启发。
Bring new inspiration to consumers: the silver stainless steel display table, blue "planet" and winding shelves in the space in a weightless state of "floating" in the air, in sharp contrast to the rough and heavy natural rough stone, marble exhibition stand, full of the sense of power chair. This feeling and visual conflict for consumers to bring new inspiration and inspiration.
自然的启发和治愈:借用《新零售艺术》作者露西.強森的一句话“把店铺变成艺廊,把选品陈列变成行为艺术,把消费变成一趟发现之旅”,绽放设计与Remember品牌一道为消费者打造具有探索性,前瞻性,未来性的购物体验,我们希望消费者在购物的同时内心能得到自然的启发和治愈!
Nature enlightening and Healing: To borrow from Lucy, author of The New Retail Art. Johnson's words "shop into art galleries, selected product display into performance art, consumption into a discovery trip", blossom design and Remember the brand for consumers to be exploratory, prospective and future-oriented shopping experience, we hope that the consumers within the shopping at the same time natural inspiration and cure!
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