Jonathan Simkhai 纽约商店临时装置设计丨美国曼哈顿丨Aruliden

Aruliden为纽约女装品牌Jonathan Simkhai设计了一个临时装置，位于SoHo的Mercer街，这是曼哈顿下城的一个黄金购物区。

For New York-based womenswear brand Jonathan Simkhai, Aruliden designed a temporary installation within the space on Mercer Street in SoHo – a prime shopping area in Lower Manhattan.

一系列用半透明织物包裹的金属结构将Jonathan Simkhai的商店分割开来。该品牌服装的几何形状和标志性的剪裁被转化为各种空间干预和家具作品，创造了一个该品牌可以展示新系列和举办活动的商店。

A series of metal structures wrapped in translucent fabric divide the Jonathan Simkhai store.The geometric shapes and signature cut-outs of the brand's clothing were translated into a variety of spatial interventions and furniture pieces, creating a store in which the brand can present new collections and host events.

"将Simkhai的身份转化为一个空间环境的愿景，需要一个清晰和战略性的想法，不仅是可购物的，而且是可记忆的和视觉上有标志性的，"Aruliden的工业设计高级总监Erik Kreider说。

"Translating Simkhai's identity into a vision for a spatial environment required a clear and strategic idea that was not just shoppable, but also memorable and visually iconic," said Aruliden's senior director of industrial design Erik Kreider.

织物隔断的安装是为了适应现有的建筑元素。在建筑物的前面，一个双层高度的空间被完全涂成白色，并通过玻璃外墙进一步明亮。这个狭长的房间被一系列高大的结构所分割，包括在金属框架上伸展的半透明织物。

The fabric partitions are installed to fit around existing architectural elements.Towards the front of the building, a double-height space is painted entirely white and further brightened by the glass facade.This long, narrow room is divided by a series of tall structures, comprising translucent fabric stretched over metal frames.

围绕着现有的建筑元素，用白色、桃色和粉色织物包裹的临时墙面被顶部不对称的拱门刺破，形成了从商店一端到另一端的通道。

Mannequins flank a staircase that leads to the store's lower level.Fitted around existing architectural elements, the temporary walls wrapped in white, peach and pink fabric are punctured with archways that curve asymmetrically at the top, forming a passage from one end of the store to the other.Shoppers are led through the archways and down a flight of stairs, flanked by mannequins positioned on larger steps along one side.

在天花板高度较低的下层，用于展示产品和装饰品的平台的形状与拱门的切口相似。这些米色的单元有不同的尺寸和高度，形成了一个灵活的展示系统，可以在需要时移动。

On the lower level, where the ceiling height is considerably lower, podiums for displaying products and decorative accessories are shaped similarly to the archway cut-outs.At various sizes and heights, these beige-toned units form a flexible display system that can be moved around when needed.

拱门、家具和平台都是根据Jonathan Simkhai服装的镂空形状设计的。在整个商店里，服装被放在相同的衣架上，沿着最小的白色轨道展示。

The archways, furniture and podiums are based on the cut-out shapes of Jonathan Simkhai's clothing.Throughout the store, garments are presented on identical sets of hangers along minimal white rails.The minimalist interior is also enlivened by simple floral displays, presented in a variety of crafted vases.

Interiors:Aruliden

Photos:SharonRadisch

Words:倩倩