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Vassae
Vassae (Βάσσαι in ancient greek) means “little valley in the rocks”. This is the name of the archeological site of Vassae that is close to the client’s olive grove. There stands the Temple of Apollo Epicurius, the God of healing and father Asclepius, god of medicine. According to the Greek myths, when Apollo was born, the branches of the olive trees turned gold.
The client
Vassae Extra Virgin Olive Oil comes from olive trees from the client’s property that grow exclusively in the region of Figalia in Peloponnese, near Olympia. Passing from generation to generation, this olive grove has witnessed the country’s long history and has deeply connected the client’s family to their land. This part of Greece has seen it’s population declining as more and more people moved to the big cities. Against the grain, one of the youngest family members, Dimitris, returned to his ancestral land to build a business. He founded Vassae to help revitalise the region and put his skills in good use. He has worked as a chemist consulting olive oil and wine producers for many years. He is now making Vassae olive oil available to the whole world, for the first time.
The project
Designed by
Mike Karolos
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