"Bagh"品牌旗舰店 | 传统与现代的完美融合

Aptly named after the ornate textile pattern from Madhya Pradesh, ‘Bagh’ brand offers Indian apparel range with motifs which are deeply rooted in Indian crafts. Designed by FRDC in collaboration with StoryStudio, the newly opened flagship outlet’s design language intends to speak the story of the craft. Located on a busy street in Bangalore, the charming facade represents a progressive contemporary look with natural concrete finish while patina finished wooden louvers resonates with the brand’s origins. The overall ambience mimics a silent space where one can focus on intricacy of the craft techniques and explore styles gradually meandering between zones. Natural & local materials have been used that celebrate Indian craftsmanship.

Designed by FRDC & StoryStudio; Design Team: Shikha Gupta -StoryStudio, Kristel – StoryStudio, Sneha Bengani – FRDC, Bhavneet kaur – FRDC, Vivek Bangde – FRDC,  Surbhi Gupta – FRDC,  Archana Kalani – FRDC, Ameeshi Goenka – FRDC

Photo by Ravi Asrani