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Firm: March Studio
Type: Commercial › Exhibition Center Pop-Up
STATUS: Built
YEAR: 2012
How can the documentation of a few Los Angeles city blocks encourage Angelenos to rethink their city beyond the environment of their car?
Collaborating with the same design team as Eames Words for the Getty’s next Pacific Standard Time: Modern Architecture in LA, March Studio visually analyzed, abstracted and recreated (within the walls of the Architecture and Design Museum of Los Angeles) a few blocks of a generic Los Angeles street (taken from Beverly Boulevard). Visitors who experienced the exhibition were encouraged to think more deeply about the identities of their own neighborhoods; the history, architecture, communities and narratives of the people that exist beyond the windshield as they drive by everyday in their cars.