皇家恩菲尔德摩托车配件店 · Studio Lotus

Firm： Studio Lotus

Type： Commercial › Pop-Up Retail Shopping Mall Showroom

STATUS： Built

YEAR： 2014

SIZE： 0 sqft - 1000 sqft

As an extension to its expanding program Royal Enfield launched its new range of exciting Biking Gear and Accessories. Engaging deeper with the core concept of Pure Motorcycling – the gear reflects the key attributes of the motorcycles – simplicity and a strong character that emerges from an honest, no frills crafted attitude in their construction giving it a timeless appeal. Studio Lotus has been working on extending the new Retail identity to these stores.

The first RE Gear store for Royal Enfield at the Elante mall, Chandigarh use a large central elevated metal platform as the key element that holds up a bike as a show stopper with a large table top display of merchandise/ accessories. Backdrop walls tell the story of the brand with artworks such as the exploded bike section and headlight chandelier interspersed with retail display.