寻燕东南燕窝店丨中国萍乡丨民舍制作空间设计

2023/05/31 18:44:28

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MINSE DESIGN 民舍制作空间设计工作室

Space/寻燕东南燕窝

May31th.2023

SIGN DESIGN/

©贺赞辉杨仔玲

该项目位于江西省萍乡市文昌路周边的一家燕窝店，项目面积为 130 平方（含隔层）。根据甲方需求设计以当代的方式创新中国养生文化，探索物质与形式之间的新关系来打造一家鲜炖燕窝“沉浸”式体验店。

入口区域的一抹“红色”与“素雅”的外立面形成对比，从外观即可体现中式传统滋补品牌和现代元素的完美结合。

A touch of "red" in the entrance area contrasts with the "simple and elegant" facade, which can reflect the perfect combination of Chinese traditional nourishing brand and modern elements from the appearance.

围绕产品做的中岛台可以延展出一个完整丰富的体验动线，通过产品展示等形式，向消费者展现完整的线下销售空间形象，打造沉浸式的体验空间。

The product-oriented island platform can extend a complete and rich experience line, show consumers a complete offline sales space image, and create an immersive experience space through product display and other forms.

在原建筑结构下的夹角设计一块具有立体感的三角造型，结合前吧台的穿插形式，打破了空间的秩序，形成不同的立面关系。

A triangular shape with three-dimensional effect is designed at the included angle under the original building structure, which breaks the order of space and forms different facade relationships in combination with the interspersed form of the front bar.

在空间内部，利用玻璃橱窗营造通透的空间效果。一方面，弱化层高带来的影响；另一方面，透过橱窗与室外空间可以形成一定互动关系。

Inside the space, the glass window is used to create a transparent space effect. On the one hand, it weakens the influence of the height of the floor, on the other hand, it can form a certain interactive relationship between the window and the outdoor space.

通过对不同材料的对比，从材质形态本身找到与燕窝一样温润而柔软的基底，选用具备自然肌理的夯土板构成红色块面结构，给人强烈的品牌包裹感。

Through the comparison of different materials, we can find the same warm and soft base as bird’s nest from the material form itself, and choose rammed earth board with natural texture to form a red block structure, which gives people a strong sense of brand wrapping.

二楼为店主的独立空间，在中间有根较低的横梁，通过下沉式设计将办公室与会客区分开，分割区域的同时也减少压迫感，日常的喝茶、闲聊、独处、接待都可在这里完成。

The second floor is the owner’s independent space, with a lower beam in the middle. The office is separated from the visitors through the sinking design, which can divide the area and reduce the sense of oppression. Daily tea drinking, chatting, solitude, and reception can be completed here.

为保证二楼的采光效果，在门头的设计上结合空间整体布局，将光影引入室内，无形中搭起内与外、生活与艺术、神秘与意外之间的对话桥梁。

In order to ensure the lighting effect of the second floor, light and shadow are introduced into the room in combination with the overall layout of the space in the design of the door head, which invisibly bridges the dialogue between the inside and the outside, life and art, mystery and accident.