知末
知末
创作上传
VIP
收藏下载
登录 | 注册有礼

青春之歌 | SPARK 亚洲 20 年设计回顾

2020/07/30 17:30:00
查看完整案例
微信扫一扫
收藏
下载
青春之歌 | SPARK 亚洲 20 年设计回顾-0
Later in this year of the rat SPARK will have been working in Asia for 20 years
To commemorate this amazing milestone we will over the next 12 months publish a number of our projects that have been instrumental in formulating what we do, how we did it and the values generated that have become
SPARK’s DNA
.
I guess this 12 month progression is an easy way to understand us and the ideas generated via the SPARK design process we use to avoid the “this is how we do it” pit-fall of repetition.
It used to be
de rigeur 
to call this process “
thinking outside the box
” we now call it the “
SPARK factor
”. It revolves around an understanding of our clients and experience in the typologies we are best known for designing. A process of questioning: questioning the problem, questioning assumptions, and questioning the social and environmental implications of the project.
We try to reframe everything in a
human-centric
way, developing ideas and adopting practical approaches through our idea testing. 
As a process it is a wonderful catalyst for change, discovery and evolution resulting hopefully in a clear communicable
SPARK narrative
.
THE SWEET BIRDS OF YOUTH
“ When the age is in, the wit is out." ---- William Shakespeare
青春之歌 | SPARK 亚洲 20 年设计回顾-22
Stephen Pimbley. July 2020
青春之歌 | SPARK 亚洲 20 年设计回顾-24
SPARK‘s Beach Club Beidaihe: lively youth beach facilities
©SPARK
“ 
There are more young people than ever before, 40% of the global population of 7.8 billion is aged 24 or under. 
These young people approach adulthood in a world scarred by a pandemic, a global recession and a loss in parts of the world of freedom of speech.
Youth culture is a distinctly 20th-century phenomenon but apart from the school and the home, most of our built environment ignores young people unless they have money to spend. We always seem to look for ways to keep them off the streets, but youth can play a pivotal role in the growth of city centres. But where can they go?
The youth generation are connected, they have access to education, they are healthier, they are less bound by social conventions and their expectations are high.
Thanks to social media and theinternet’s globalisation and democratisation of information, young people from all backgrounds and locations are more open to alternative life choices, they have an open communication platform at their fingertips that allows them to connect on a global scale.
The internet is the place where young people most find their opportunity to explore and express their identities and their social relations, and navigate their way through the values that are on offer. So how does the built environment respond?
青春之歌 | SPARK 亚洲 20 年设计回顾-35
SPARK‘s GR.iD: fun graphics and bespoke interior installations 
©SPARK
At SPARK we design to alter perceptions on the kind of future society we deserve. Our work is concerned with social change, the relationship between past, present and future, and what this means for the younger generation. Like them we embrace technological advances and share their optimistic vision of human nature. We steer clear ofthe paper utopias that postulate green floating futures of perfection. Today’s purpose-driven youth demand interventions that have a believable narrative and a sense of meaning.
They are not fooled by dystopic fantasy projects, indeed they are not needed if we are vigilant and defended the social values of the new generation.
We have a collective responsibility to deal with the global threats to our way of life like climate change and social injustice. Don’t let them happen. It depends onyou.
The SPARK projects illustrated below are places we have designed for youth, hopefully places that illustrate imagination and capture the energy of a world where social media, mobile technology and online communities have become one of the greatest vehicles for social and environmental change.
青春之歌 | SPARK 亚洲 20 年设计回顾-44
GR.iD
Client: Gaw Capital
青春之歌 | SPARK 亚洲 20 年设计回顾-47
SPARK’s GR.iD: before and after 
©SPARK
SPARK has transformed an old retail mall into a youth focussed destination for Gaw Capital that embraces the eclectic and vibrant atmosphere of Selegie, Singapore. The value of street facing shops has been captured into a “Tetris” of retail and F+B volumes with terraces. E have created  a new brand  identity  for the development that links basement leisure and food outlets via a 5m wide triple height social staircase to the adjacent School of the Arts. Transformative installations include new washrooms, new social “hang out” spaces and activated voids.
GR.iD is set to become the happening place for Singapore’s youth community.
青春之歌 | SPARK 亚洲 20 年设计回顾-53
SPARK’s GR.iD: site location 
©SPARK
青春之歌 | SPARK 亚洲 20 年设计回顾-57
SPARK’s
GR.iD
: social stair 
©SPARK
青春之歌 | SPARK 亚洲 20 年设计回顾-63
SPARK’s GR.iD: social washroom 
©SPARK
青春之歌 | SPARK 亚洲 20 年设计回顾-67
SPARK’s GR.iD: food street
©SPARK
青春之歌 | SPARK 亚洲 20 年设计回顾-71
SPARK’s GR.iD: event space 
©SPARK
青春之歌 | SPARK 亚洲 20 年设计回顾-75
SPARK’s GR.iD: main entrance 
©SPARK
青春之歌 | SPARK 亚洲 20 年设计回顾-79
SPARK’s GR.iD: graphic language
©SPARK
青春之歌 | SPARK 亚洲 20 年设计回顾-83
SPARK’s GR.iD: “tetris” stacked retail 
©SPARK
青春之歌 | SPARK 亚洲 20 年设计回顾-87
OR_SOME @ Grange,Singapore
Client: Perennial
青春之歌 | SPARK 亚洲 20 年设计回顾-90
SPARK’s “OR_SOME”: event spaces 
©SPARK
青春之歌 | SPARK 亚洲 20 年设计回顾-94
SPARK’s “
OR_
SOME
”: a new youth destination on Orchard Road 
©SPARK
SPARK has conceived OR_SOME an exciting youth focussed destination predicated on providing events and performance combined with casual dining and active educational retail.
青春之歌 | SPARK 亚洲 20 年设计回顾-102
SPARK’s “
OR_
SOME
”: event space 
©SPARK
OR_SOME
is improvisational place making inspired by the theoretical ideas of Cedric Price’s 1962 “Fun Palace” where the public were immersed within an interactive environment.
OR_SOME
is a new visual and physical vocabulary that radically expands the typical Orchard road typology to create a destination that conjoins Orchard’s “Youth Triangle” destinations together.
青春之歌 | SPARK 亚洲 20 年设计回顾-113
SPARK’s “
OR_
SOME
”: the permanent pop up 
©SPARK
青春之歌 | SPARK 亚洲 20 年设计回顾-120
SPARK’s “
OR_
SOME
”: flexibility 
©SPARK
青春之歌 | SPARK 亚洲 20 年设计回顾-127
SPARK’s “Or-Some”: Event calendar
©SPARK
The notion of “guerrilla” or “tactical urbanism” has proven around the world the “permanent pop-up” can successfully serve many purposes. One of these is agility in testing new ways of dealing with the remediation of physical space and the encouragement new youth experiences by providing platforms and faciulities for invention.
青春之歌 | SPARK 亚洲 20 年设计回顾-132
E gaming at SPARK’s “
OR_
SOME
” 
©SPARK
青春之歌 | SPARK 亚洲 20 年设计回顾-139
SPARK’s “
OR_
SOME
”: digital + green screens 
©SPARK
青春之歌 | SPARK 亚洲 20 年设计回顾-146
Beach Club Aranya, Beidaihe
Client: Aranya
青春之歌 | SPARK 亚洲 20 年设计回顾-149
SPARK’s Beach Club Beidaihe:youth amenity on the beach 
©SPARK
SPARK’s Sand Castle is a waterfront amenity that envelopes a water sports centre, rock climbing wall, beach shower and washrooms, beach bar, lookout, performance stage and retail shop. Located on the southern beach of the Aranya Resort, Beidaihe, the Sand Castle is the latest addition to a string of functional follies for the resort. Partially buried in the landscape and a continuation of the beachfront walk, the Sand Castle provides friendly multilevel multi-directional access, via ramps with integrated seats and a slide. It grows out of the beach and is topped by beach warning flags and a windmill that generates power for the retail store. A courtyard is at the heart of the castle serviced by the beach bar, store and social stair. During festivities the “lookout” doubles as a tribune for the DJ.
青春之歌 | SPARK 亚洲 20 年设计回顾-154
SPARK’s Beach Club Beidaihe: broad walk 
©SPARK
青春之歌 | SPARK 亚洲 20 年设计回顾-158
SPARK’s Beach Club Beidaihe: seagull view 
©SPARK
青春之歌 | SPARK 亚洲 20 年设计回顾-162
SPARK’s Beach Club Beidaihe: fun youth facilities 
©SPARK
青春之歌 | SPARK 亚洲 20 年设计回顾-166
SPARK’s Beach Club Beidaihe: building as a sand dune 
©SPARK
青春之歌 | SPARK 亚洲 20 年设计回顾-170
SPARK’s Beach Club Beidaihe:
multilevel multi-directional access 
©SPARK
青春之歌 | SPARK 亚洲 20 年设计回顾-175
SPARK’s Beach Club Beidaihe: albatross view 
©SPARK
 END 
往期阅读:
SPARK 20周年品牌故事6月特刊:批判的认知,是一门艺术
青春之歌 | SPARK 亚洲 20 年设计回顾-182
SPARK 20周年品牌故事5月特刊:
媒介即是讯息
青春之歌 | SPARK 亚洲 20 年设计回顾-185
SPARK 20周年品牌故事4月特刊:地球日50周年,SPARK谈ESG-企业对环境永续的社会责任
青春之歌 | SPARK 亚洲 20 年设计回顾-187
SPARK 20周年品牌故事3月特刊:织造复合的城市语境
青春之歌 | SPARK 亚洲 20 年设计回顾-189
SPARK 20周年品牌故事2月特刊: 幸福和安康
青春之歌 | SPARK 亚洲 20 年设计回顾-191
SPARK 20周年品牌故事1月特刊:艺术是通往建筑的最佳途径
青春之歌 | SPARK 亚洲 20 年设计回顾-193
关注SPARK思邦
创意是
我们的基本信仰
南京喵熊网络科技有限公司 苏ICP备18050492号-4知末 © 2018—2020 . All photos and trademark graphics are copyrighted by their owners.增值电信业务经营许可证(ICP)苏B2-20201444苏公网安备 32011302321234号
客服
消息
收藏
下载
最近