LA GALLERIA·武汉 · 奢侈品集合店的空间创新设计丨中国武汉

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 LA GALLERIA·武汉

开业

活动详情请戳

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继2014年强势进驻珠海华发商都后，现武汉店又落户武汉华发中城商都。

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项目名称: LA GALLERIA

地点:中国·武汉

标签: 室内设计

LA GALLERIA

是一家专

业经营国际奢侈品牌集合店，店铺网罗国际众多顶级奢侈高

精品

。

所

有的商品全欧洲进口货源，从名牌时装到经典手包到时尚精品，应有尽有。

实景拍摄

开业现场活动

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奢侈品集合店与奢侈品店不同，它是把精选后的高端产品装在一个空间展示给消费者。

Unlike luxury stores, Luxury Collection stores display the selected high-end products to consumers in one space.

Rather than organizing the store areas by single brands or by typology, we intend to shuffle brands and items in order to create visuals and possibility of combining different items from different brands, enhancing the buy- er’s experience and the potential amount of purchases. 

因此，商店将由不同的合集和集群组成，而不是通过空间区域划分。

Therefore the shop would be made of different volumes and clusters rather than surfaces and open spaces.

一个关于建筑元素的想法，设计一个可以将空间分隔开却同时包含不同的 物品的 “时尚岛”:将衣服，饰品，可穿戴设备，鞋子，围巾，帽子等彼此 分开却又相邻组合显示。

Architectural elements are separating the spaces and at the same time host different items in “fashion island” : clothes, accessories, wearables, shoes, scarves, hats, etc., displayed next to each others.

将垂直面连接起来，创造出不同类型的壁龛和空间，允许将不同的品牌和 不同的类型商品展示在一起，在同一区域内集成镜子和人体模型

Vertical surfaces are articulated to create different kind of niches and spac- es, to allow displaying different brands and typologies together, integrat- ing mirrors and mannequins within the same areas.

试衣间

通常在任何一家商店里都是遥远的角落

The fitting room is usually a remote corner in any store

相反，我们设想把试衣间变成一个有实体存在的舒适元素，并将这些空间分散在商店的战略位置区域。

Instead, we envision turning the fitting room into a physical comfort element and dispersing these spaces in the strategic location area of the store.

试衣间

手稿平面

试衣间手稿轴测图

3D模型试衣间

这些具有标志性外形的元素将与镜子和配饰相结合，让人们在新的不同服装中试穿。测试“试衣盒”可以使用一些彩色和突出的图案作为其外观装饰。

These iconic elements will be combined with mirrors and accessories for people to try on in new and different clothes. The test "fitting box" can use some color and prominent patterns as its appearance decoration.

在3D模型中的建筑轴测图