Itsu 服装店

2019/03/07 19:00:00
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Itsu store in Rio de Janeiro was an interesting challenge: we needed to develop a project and quick work to meet the demands and deadlines of the mall, but at the same time, dialogue with the young and urban brand that Itsu represents.
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On our first visit the mall building the structure of space soon caught our attention, leading us to the design of a "showcase wall" that keeps visible the structure of concrete blocks of the mall while creating modular niches with the same material.
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The gray palette combined with the light pink of the hydraulic tile highlighted the pieces of wood Itsu that, with the vegetation and lighting, creates a fresh and contemporary environment for the store.
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