观己TMS设计师服饰品牌咖啡集合店丨中国西双版纳丨宅南空间设计事务所

深入买手店的品牌基因。无论是对固有文化的反叛，还是对乌托邦式自由的解构，均传递出一种鲜明态度：不被风格定义，大胆探索独一无二的真我。我们期望人们在空间中看到的不仅仅是物件的陈列，更能感受到整个空间气质带来的情绪与能量传递。

Delving into the concept store’s DNA, whether it’s a rebellion against inherent culture or a deconstruction of Utopian freedom, it conveys a distinct attitude: “Not defined by style, boldly exploring the unique true self.” We hope that people in the space can see not just the display of objects but also feel the emotions and energy transmitted by the overall ambiance.

色彩在空间的探索与点缀，似有章法，却没有规则，牵动着感官的末梢，从未停止。简单的晕染着空间，绮丽又不失新意。

The exploration and embellishment of colors in the space, while seemingly systematic, are without rules, engaging the senses peripheries and never ceasing. It simply washes over the space, creating a splendid yet innovative atmosphere.

走入观己的无定义剧本。“一千个读者就有一千个哈姆雷特”，在神秘的「未来遗迹」中，每个人探索欲背后的开放性叙事体验，寓意着观己品牌的无定义与独特灵魂。一场剧本式的冒险奇旅就此展开。

Step into TMSs undefined script and feel that “every reader sees a different Hamlet.” Within the mysterious “Future Relic,” each person explores the open narrative experience hidden behind their desires, symbolizing the undefined nature and unique soul of the TMS brand, thus embarking on a script-like adventurous journey.

空间的表达与解读，引发时尚背后所隐藏的思考和讨论，物与空间在私密与窥探之中徘徊，展示真我与时尚的独特气质。

The expression and interpretation of space trigger contemplation and discussion about what lies beneath fashion. Objects and spaces hover between intimacy and exploration, showcasing the unique qualities of authenticity and fashion.

设计师透过陌生化的视角模拟叙事，试图在视觉与感知层面构筑观者对未来乌托邦世界的想象，以先锋化的美学处理再次刻下品牌文化的注脚，这创造了一种消费者与品牌与服装的独特交流方式。

Designers, through a perspective of estrangement, simulate narratives, attempting to construct viewers’ imaginations of a future Utopian world on a visual and perceptual level. Through avant-garde aesthetic treatment, they once again emphasize the brands’ culture, creating a unique mode of communication between consumers, the brand, and clothing.

作为饱含品牌基因的独特场域，这里更延展着想象之外的丰富可能、更多衍生的叙事体验、更多独一无二的先锋灵魂，探索专属自我的“时尚剧本”，交替艺术与现实的碰撞，释放着挣脱风格束缚后的另一种新奇可能。

This unique domain, deeply rooted in the brands DNA, extends far beyond imagination, offering rich possibilities, diverse narrative experiences, and a unique avant-garde spirit. Explore your exclusive fashion script where art and reality collide, unlocking novel possibilities beyond the constraints of style.

体块在空间中变换、穿插、分割，又再次重组，自由分布却又协调共存，空间正在进行有序的变化。形、色、质融为一体，延展出纯粹的美感，人与空间紧密互动，时光碎影就在此间流转。

Shapes in the space transform, intersect, and divide, then reassemble, freely distributed yet harmoniously coexisting, as the space undergoes orderly changes. Form, color, and texture merge into one, extending a sense of pure beauty. People and space interact closely, and fragmented moments of time flow through here.

从不同角度探索事物，发散认知，以最平静的方式，来阐述内在诸多的复杂可能性，让空间更具考究，建立“秩序”的变化。人，物与空间形成感官上的连通，服装与空间也产生新的共振。

Exploring things from different perspectives, diverging cognition, and elucidating the many intricate possibilities within in the calmest manner, making space more refined and establishing “orderly” changes. People, objects, and spaces form sensory connections, and clothing, along with space, also generates new resonance.

模糊新旧的设计语言，令每一步的空间体验都交替着艺术与现实的碰撞，释放着挣脱风格束缚后的另一种新奇可能。

Blurring the lines between new and old design languages, making each step of the spatial experience an alternating collision between art and reality, unleashing another novel possibility after breaking free from the confines of style.

在这个躁动的新时代，如何不被大众定义，如何成为独特的自我，如何重回孩童时的初心，怀揣勇敢探索的精神，我们希望每个走进“观己”的人，都可以穿上属于自我的铠甲，挖掘内在的韧。

In this bustling new era, how not to be defined by the masses? How to become a unique self, and how to return to the original heart of childhood? With a spirit of brave exploration, we hope that everyone who enters TMS can put on their own armor and discover inner resilience.

线条与块面交手，勾勒出形态各异的阴影。不同材质都有自己的个性与语言，材料之间的几何美感，都经过设计师反复推敲，在空间中留下属于自己的叙事语言。

Lines and blocks intersect, delineating various forms of shadows. Different materials have their own personalities and languages, and the geometric aesthetics between materials have been carefully considered by the designers, leaving their own narrative language in the space.

项目信息 Information 项目名称：观己 TMS 设计师服饰品牌-咖啡集合店

Project Name: TMS Designer Clothing Brand - Coffee Shop

项目业主：服饰-咖啡

Client: Dress - Coffee

设计机构：宅南空间设计事务所

Design Firm: In-man Space Design Studio

总设计师：陈宪超、胡俊宇

Chief Designer: Leo, Junyu

项目地点：西双版纳

Location: Xishuangbanna

建筑面积：600㎡

Area: 600 sqm

主要材料：微水泥，磨砂亚克力，米白洞石，红洞石，丹东绿大理石，拉丝银不锈钢，桦木板

Main Materials: Microcement，Frosted Acrylic，Travertine Light，Red Travertine，Dandong Green Marble，Brushed Silver Stainless Steel，Birch Board

设计时间：2022 年 7 月

Design Time: January 2023

竣工时间：2023 年 7 月

Completion Time: July 2023

项目摄影：又与空间摄影 / 普尤

Photography: Youyu Space Photography / Puyou

项目影片拍摄：施施

Photography: Shishi

陈宪超 胡俊宇 宅南空间设计事务所设计总监

IN MAN SPACE DESIGN STUDIO

设计团队由一批高素质专业化的资深设计师组成，为客户提供专业及优质的硬软装整体设计服务，专注“高端私宅、别墅空间、品质会所、创意商业-展厅的全案策划、设计和落地。

宅南空间设计事务所致力于为客户提供全方位设计解决方案，用多元化的方式来满足空间设计的多重需要，为客户提供优质的设计服务，让“设计为商业赋能”。

致力于将品牌理念具象化为空间设计，帮助品牌方建立商业话语权，让空间有人气，产生商业价值，这是商业空间设计的起始点，亦是商业空间设计的落脚点。

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