绝非另一家商店

Not Just Another Store是由Me-ji设计的半简约、半工业风格店面，位于伦敦肖迪奇创意中心的核心地带——半步行红教堂街。

Not Just Another Store is a part minimalist, part industrial storefront located in London, UK, designed by Me-jí. Its located in the heart of Shoreditch’s creative hub, the semi pedestrianized Redchurch Street.

▼街道视角，street view © Emily Marshall

零售空间的设计旨在传达品牌的转型，以及从肖迪奇高街狭窄的空间到宽敞、放松的购物目的地之间的位置转移。店面经过精心设计，以吸引路人、鼓励进店浏览，并给客人提供轻松的购物体验，为他们带去平静安宁的感觉。

The design of the new retail space intended to communicate the brand’s transformation and location move, from a narrow space on the hectic Shoreditch High Street to a voluminous environment and more relaxed shopping destination. It has been meticulously designed to be inviting to passersby, encourage browsing and to give customers a relaxed shopping experience. The general intention is to impose the feeling of calmness and serenity to visitors.

▼室内空间概览，interior overview © Emily Marshall

前业主在空间内留下的明显印记，都经过了设计团队的仔细剥离和调整，以传达新业主的需求：改善之前的修复痕迹、重新启用模块化设计以促进销售。店面的设计重点是耐久性和功能性。深色钢材、混凝土、大理石、玻璃和织物等材料贯穿了整个空间，赋予其独特的观赏性和体验感。“蚕茧”作为店面空间的一种主要特征，通常被运用于艺术装置、零售活动和工作室中，代表着空间中的空间。

The previous occupier of the space left a major imprint, this was carefully stripped back and tweaked to communicate the needs of the new client – previous fixings were modified, reused and made modular to encourage re merchandising. The focus was highly placed on durability and functionality, a material palette of dark steel, concrete, marble, glass and fabric were used throughout to give the space its look and feel. The main feature of the space is the “pod” – a space within the space, to be used for art installations, retail campaigns and workshops.

▼半简约、半工业风空间，a part minimalist, part industrial storefront space © Emily Marshall

▼挑高的地面，the high ground © Emily Marshall

▼模块化的销售区域，modular sales area © Emily Marshall

▼蚕茧型空间设计，cocoon space design © Emily Marshall

▼试衣间，fitting room © Emily Marshall

▼试衣间细部，details in the fitting room © Emily Marshall

▼首饰和服饰陈列，jewelry and clothing display © Emily Marshall

▼空间轴测图，axonometric drawing © Me-jí