Ura,不再局限于传统的展示功能

位于西班牙圣塞巴斯蒂安的Loreak Mendian商店通过“Ura-Landscape”特色橱窗，展示了品牌19年秋冬系列的标志性产品Ura夹克。这是一款走线清晰明了、且每季都会更新的防水雨衣，于今年特别引进了黄色版。西班牙因被群山和海洋所环绕而成为世界著名的多雨国度，在巴斯克语中，“Ura”就是一个最为简单的用来形容雨水的词汇。

The ‘Ura-Landscape’ window display has been featured at the Loreak Mendian store in San Sebastián to present one of the signature pieces of the client´s FW19 collection. The Ura jacket is a waterproof raincoat characterized by clean and precise lines which is updated every season. The current version now introduces a vibrant yellow into the colour palette. In the Basque language ‘Ura’ means water, the simplest word to describe the rain in a rainy country, like ours, surrounded by mountains and the sea.

▼“Ura-Landscape”特色橱窗，”Ura-landscape” featured windows

橱窗内部通过从一个点上延伸出来的三色平面，来表现一种多雨的景观，同时创造出一种色彩变化的层次感。主要的蓝色区域由代表雨水的波纹状穿孔面板金属外壳组成。在雨水的路径中间挂有三件不同颜色的雨衣，仿佛在为人们遮挡风雨。

The composition represents a rainy landscape by featuring three distinct planes of colour which emerge from the same point, and in so doing create a sense of depth. The main blue zone is formed by a metallic enclosure of corrugated perforated panels which represents the rain. In the middle of its path three raincoats of different colours shelter the individual from the rain.

▼如同杂志排版一样的橱窗，windows like magazine layouts

橱窗展示由几个定制的结构元素组成，为装置增添了视觉亮度和图像氛围。此外，结构元素在色带上的叠加所引起的持续光线变化也是非常明显的。该装置的目的是使商店橱窗不再局限于传统的展示功能，激发行人的感知。通过视觉、角度和色彩等视觉资源来彻底改变店铺内部空间，从而转变顾客与商店之间传统的主客关系。

▼在代表雨水路径的蓝色区域中间挂有三件不同颜色的雨衣，仿佛在为人们遮挡风雨，three raincoats of different colors hang in the middle of the blue area that represents the rain path, as if shielding people from the wind and rain

The window display is comprised of several bespoke structural elements which lends a visual lightness and graphic mood to the installation. In addition, the super positioning of structural elements on color zones, evoking the constantly changing light, is also noteworthy. This installation aims to go beyond the typical function assigned to shop windows, stimulating the perceptions of passers-by, and overcomes the traditional subject-object relationship by radically transforming the interior of the store with visual resources such as perspective, light and colour.

▼从一个点所延伸出来的不同色彩的三个平面，three planes of different colors extending from a point

▼结构元素在色带上的叠加所引起的持续光线变化也是非常明显的，the continuous light variation caused by the superposition of structural elements on the ribbon is also very obvious

最终呈现出的是一个突出了产品形状、质量和颜色的沉浸式景观，它通过一种清晰且多彩的构成来探索了水的特性。

The result is an immersive landscape which highlights the shape, quality and colour of the product and explores the behaviour of water through a clear and colorful composition.

▼结构细部，details