Soligorsk活力展亭

Soligorsk是白俄罗斯国家钾肥厂为挖掘Soligorsk市的旅游潜力而创建的一个新的本土品牌。随着品牌的不断壮大，市政府还计划将该地打造成国内外游客的度假首选。作为著名的好客之乡，Soligorsk拥有着一群在钾肥厂辛勤劳作的矿工：他们开采出大量矿石，并且生产了闻名于世的白俄罗斯钾肥。

Soligorsk is a new territorial brand created by Belaruskali for the development of the tourist potential of the city of Soligorsk. Thanks to the development of the brand, it is planned to turn it into a place of attraction of Belarusian and foreign tourists. Soligorsk is a field of Belarusian hospitality. After all, here, thanks to the work of the miners of OJSC Belaruskali, ore been mined and Belarusian potassium fertilizers, which are famous throughout the world, been produced.

▼Soligorsk展亭在明斯克2019年第二届欧洲运动会的粉丝区，the Soligorsk pavilion is located in Minsk in the fan zones of the II European Games of 2019 near Minsk-Arena

展亭的创建是Soligorsk品牌推广的初始阶段，未来计划打造更多不同建筑难度的展台，同时还计划创建一个带有休闲区(水上运动)、纪念品商店、餐馆和咖啡馆的建筑海滨。而品牌的创造和开发，包括策略和设计，都由NEF\TBWA公司的专家全权代理。

The creation of pavilions will be the initial stage of launching the Soligorsk brand, in the future it is planned to create exhibition stands different levels of difficulty, and also to create an architectural seafront with a recreation area (water sports), souvenir shops, restaurants and cafes. For the development and creation of the Soligorsk brand, including strategy and design, NEF\TBWA agency specialists were responsible.

▼展亭集销售、展示和观光功能为一体，the pavilion sets sales, display and sightseeing functions as one

品牌初始系列的设计理念是基于钾石的分层结构提出的，因为它是这座城市的象征。为了契合城市品牌的概念，Soligorsk旗下的纪念品、食品和服装生产都进行了一系列调整。ZROBYM建筑师团队直接参与了促销产品发售展亭的开发。目前，有三座展亭在明斯克2019年第二届欧洲运动会的粉丝区，它们分别位于Minsk-Arena、Palace of Sports和Chizhovka-Arena的附近。预计欧运会结束后，它们将成为Soligorsk的标志性建筑。

The design concept of the first Soligorsk collection was based on the layering of potassium rock as a symbol of the city, which was once founded in connection with the industrial development of a potassium field. Within the city’s brand, the production of souvenirs, foodstuffs, and a collection of clothes under the Soligorsk brand was adjusted. The ZROBYM architects team was directly involved in the development of exhibition pavilions for the promotional products sales. At the moment, three pavilions are located in Minsk in the fan zones of the II European Games of 2019 near Minsk-Arena, Palace of Sports and Chizhovka-Arena. It is expected that after the Games, the pavilions will be located in iconic places of Soligorsk.

▼店内陈列了品牌旗下的各种服饰和食品，the store displays all kinds of clothing and food under the brand

▼顾客正在店内选购商品，customers are shopping at the pavilion

展亭的设计选择了简洁明了的平行六面体形状。一共有十二扇门面向顾客开放。它的建造材料十分环保，颜色温润而自然。带状照明系统使展亭在晚上拥有清晰、舒适的室内环境。LED灯垂直放置在门的末端，增强了建筑结构的节奏感，照亮了展馆周围的空间。

For the pavilion, it was chosen a simple, clean, laconic form of the parallelepiped. It has twelve doors that are open to all guests. Eco-friendly materials were used, the pavilion is designed in natural, warm colors. In the dark, tape lighting is used, which forms a clear, cozy interior. LED strips, located vertically at the doors ends, emphasize the rhythm of the created structure and illuminate the space around the pavilion.

▼展亭是个平行六面体，十二扇门的边缘安装以led灯带，it was chosen a simple, clean, laconic form of the parallelepiped and the edges of the 12 doors are fitted with led light strips

收银柜台上贴着Soligorsk的logo和岩层波的图案，预计该logo也将出现在建筑的外立面上。地面上绘有颜色鲜艳的由亚麻板制成的波浪图案，象征着岩石的分层。

The logo of the city of Soligorsk, as well as a wavy picture of the rock, is applied on the main counter; it is expected that it will appear on the facade of the building. A drawing of bright colored waves made of marmoleum, which symbolize the layering of the rock, is applied on the floor.

▼收银柜台上有Soligorsk的logo和岩层波图，the logo of the city of Soligorsk, as well as a wavy picture of the rock, is applied on the main counter

▼展亭开合全貌，overview

Studio: Zrobym architects Architect: Roman Mohamad, Andrus Bezdar, Lera Gubarevich, Alexey Korablev Photo: Sergey Pilipovich Location: Soligorsk, Minsk Region, Belarus Area: 24 m2 Year: 2019