AX·共享丨中国佛山

2018/11/21 16:22:54
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品牌形象的打造与升级成为越来越多制造业企业提升软实力的方式之一,走过十年的奥轩服饰期望用崭新而有品位的形象传达他们的精益品质。
Brand image of the creation and upgrade has become one of the ways for more and more manufacturing enterprises to enhance their soft power. After 10 years, Ao Xuan costume expects to convey their quality with a brand new and tasteful image.
▼室内空间一览,overall view of the interior space
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企业总部形象是企业品牌最直观的展示,无需言语就能在无形中向参访的人传达企业的品味和文化。奥轩服饰从原旧办公总部搬到国家生态工业示范园区内的工业园。该项目是奥轩企业总部的公共空间,一楼的架空层及环绕架空层的坪地, 这里被赋予“共享”的理念,承载走秀、发布、展览等公共功能,旨在打造成集环保、自然、艺术与人文关怀的场所。也是奥轩对外品牌展示的一个重要窗口。
Corporate headquarter image is the most intuitive display of enterprise brand. It can convey the taste and culture of the enterprise to the people who visit without any words. Ao Xuan costume from the old office headquarters moved to the industrial park in the national eco-industrial demonstration park. This project is the public space of Ao Xuan headquarters, the elevated levels of first floor, it is endowed with the concept of “sharing”, carrying the public functions of show, release, exhibition, etc. It aims to create a place of environmental, natural, artistic and humanistic care. It is also an important window for the display of Ao Xuan.
▼开阔共享的空间,an open space for sharing
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设计师对原有的建筑进行了改造,将与外界交界的南北墙体打通,变成通透、对流的架空共享空间,非室内,亦非室外,把风、光、景的自然元素置入空间。
The designer reformed the original building, break through the wall between the north and south. Turn it into a transparent and convective overhead space, not on the indoor or outdoor, place natural elements of wind, light and scenery into space.
▼入口空间,打通墙面,半透明的遮光帘让光线柔和地照入室内,entrance space, break the walls and use translucent curtains to soften the sunlight
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自然对流的风向设计,放弃了人工温度设备,只有穿堂而过的自然风,体验四季的变化。
Wind direction design of natural convection, abandon artificial temperature equipment, feel the natural change of seasons by the wind passing through the hall.
▼自然通风示意图,ventilation diagram
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架空层的前坪后庭都进行了规划,前坪的花木、座椅,后庭的水景与植物墙,都与建筑空间融为一体。水、木、花的自然背景,既打破室内外的界限又体现了环保的理念。
The front and back atrium of the overhead floor are all planned, the flowers and trees, the seats, the waterscape and the plant walls are all integrated with the architectural space. Water, wood and flowers as background which break the limit between indoor and outdoor, but also embodies the concept of environmental protection.
▼前庭设置座椅,后庭设置水景,与自然相和谐,seats and waterscape in the front and back atriums, being harmony with the nature
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▼休息区,rest area
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空间的天花板并无任何一盏灯,取消昼日照明,而是利用地面光束的漫反射来实现照明。或许只有在夜幕降临时,才会被人讶异这设计,可以如此感受到一天的自然气息变化。
The ceiling does not have any lamp, cancels the day lighting, but uses the reflection of the ground to achieve illumination. Perhaps only at nightfall will be surprised to feel the natural changes of the day.
▼天花未设置灯具,利用漫反射照明,no lighting on the ceiling, using defuse reflection to illuminate the space
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空间设计满足多功能与针对不同人群的需求,从T台秀、产品发布、展示展览、外访会议交流等针对客户的起到展示品牌的作用。建筑空间里的电子屏幕和阶梯,摇身一变就是小型观影室。让更多的工人参与公共空间的活动,并融入其中,体现了企业的人文关怀。合理的空间动线布局让空间真正实现共享。
Space design should meet multifunctional requirements for different groups of people, the space design meets the public function requirements of T-stage show, exhibition, meeting and communication. The electronic screen and steps in the space are transformed into small viewing rooms, let more workers participate in the activities of public space, and join into it. Which reflecting the humanistic concern of the enterprise, and the reasonable lines allow space to be shared.
▼阶梯的设计可以满足不同活动需求,design of the steps provides possibilities for various events
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结合企业产品的特性。设计师以黑白灰为空间的主色调,强化企业的独特性,同时通过构建艺术感和建筑感,诠释属于奥轩的企业美学。
Combine the characteristics of products, the designer takes black, white and gray as main color of the space, strengthening the uniqueness of Ao Xuan. Also interprets the aesthetics belonging to Ao Xuan by constructing the sense of art and architecture.
▼从二楼看中庭,空间以黑白灰为主色调,view from the second floor, the space is in black, white and gray palette
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所有功能房间以单体建筑的形式呈现,错落有致、大小不一。这些盒体,给空间带来了更多的建筑体量感。
All functional rooms are presented in the form of single buildings, scattered and of varying sizes. These box bodies, create the sense of volume in space.
▼楼梯间,staircase
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▼二层等候区,waiting area on the second floor
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▼玻璃围合的通透办公区,transparent office area with glass boxes
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▼办公室,office room
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▼功能房间以单体建筑的形式嵌入空间,functional rooms are presented in the form of single buildings
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将原有建筑结构几何图案,在形态上伸展变化,楼梯与天桥一贯而成,黑色拉丝不锈钢隔板的运用,把每一个简单几何案变为有雕塑感的作品,空间连接功能的实用性与艺术性的融合,让视角空间有了灵动。
Extended and changed the shape from geometric patterns of original architectural structure. Stairs and overpass are made by brushed stainless steel baffle which make every simple pattern into a work with sculptural feeling. The combination of practicability and artistry of spatial connection function makes the space full of sensibility of art.
▼一层平面图,first floor plan
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▼二层平面图,second floor plan
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▼共享空间立面,elevations of the sharing space
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项目名称:AX-共享 项目面积:2000㎡ 项目地点:中国佛山 设计单位:瑞坤国际—正方良行设计公司 主创设计:徐庆良 设计团队:黄缵全 施工图深化团队:CHL施工图深化 设计时间:2016年8月 开放时间:2018年1月 主要材料:TOA太涂水泥基艺术涂料、费罗娜陶瓷、灰色大理石、铝蜂窝复合不锈钢板 摄影师:吴永长
Name: AX-Sharing Area: 2000㎡ Location: Foshan,China Design Unit: 正方良行 Designer: Qingliang Xu Design team: Zuanquan Huang Drawing deepen design: CHL drawing deepen design Design time: August 2016 Open time: January 2018 Main material: TOA cement paint、Flornia ceramics、Grey marble、Aluminum honeycomb composite stainless steel plate Photographer: Yongchang Wu  
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