东京酒店 Koe 旗舰店

© Kenta Hasegawa (OFP.,Ltd)

(OFP，Ltd.)

架构师提供的文本描述。回到过去，在日本的商店商场里，一位妇女拿着婴儿吊带站在商店柜台前，与商店的工作和家务杂耍。有一种余地，它允许其他人进入私密的房子。我们认为这是公众的起源。但是，它已经变成了不允许共存的局面。近年来，为了追求方便和效率，一切都被分割开来。我们认真地认为，在我们这个社会正在从单纯的生产力转变为多样化的时代，建筑应该是怎样的，这是很有必要的。

Text description provided by the architects. Go back in time to the past, in the Japanese store arcade, a woman with a baby sling stood in front of a store counter to juggle with store work and housework. There was a kind of margin it allows others to step into private of the house. We think it was the origin of the public. However, it has turned into the situation which doesn’t allow to make coexistence. Everything is segmented in order to pursuit convenience and efficiency in recent years. We seriously believe that it is necessary to think about how architecture should be in our time when the society is changing to diversity from just taking productivity.

© Kenta Hasegawa (OFP.,Ltd)

(OFP，Ltd.)

东京饭店是一项在石布雅中心建造服装品牌旗舰店的项目，3年前，我们就被要求设计包括概念和内容规划在内的服装品牌。我们三年前加入了KE酒店项目，客户要求我们设计空间，提出店面概念。基本上，这是一个项目，推出旗舰店的服装品牌“Koe”在中心的Shibuya，东京。

Hotel Koe Tokyo is a project which is constructed the flagship shop of apparel brand in the center of Shibuya, and we were demanded to design included concept and planning of content 3 years ago. We joined hotel Koe project 3 years ago and the client required to us to design the space and propose the shop concept. Basically, it was a project to launch a flagship shop for the apparel brand "Koe" in the center of Shibuya, Tokyo.

© Kenta Hasegawa (OFP.,Ltd)

(OFP，Ltd.)

Floor Plan 2

平面图2

© Kenta Hasegawa (OFP.,Ltd)

(OFP，Ltd.)

通常，服装店的营业时间是上午12点到晚上8点。这意味着我们只有三分之一的时间去摸他们的衣服。这就是为什么我们建议在一家酒店开设店面，这样他们就可以用24小时的时间把Koe的品牌概念告诉顾客。考虑到拥有大量音乐文化的Shibuya文化，有许多音乐俱乐部和唱片店，我们在大地板上规划了餐厅和弹出式空间，周末用作音乐现场和俱乐部空间。二楼的服装店，三楼的酒吧休息室。

Usually, an apparel shop is open from 12 am to 8 pm. It means we have only one-third of a day to touch their clothes. That is why we proposed to open the shop in a hotel so that they could tell Koe's brand concept to a customer with using 24 hours. Considering about the culture of Shibuya, which has massive music culture, there are many music clubs and record shops, we planed the restaurant and pop-up space on the grand floor where is used as a music live and club space on the weekend. The shop of apparel on the second floor, and the bar lounge on the third floor.

© Kenta Hasegawa (OFP.,Ltd)

(OFP，Ltd.)

我们把酒店作为出其不意的各种体验的入口，比如找好饭的人会找到时尚，来听音乐的人会触碰食物的空间，来观光的人会出乎意料地与陌生人跳舞。同时，我们也强烈地想要设计出强烈的对比，通过对比Shibuya镇的杂乱和酒店的寂静，用不同的方式来传达酒店空间的一种时尚，这些东西之间的关系，这样我们就可以创造一种新的Shibuya文化。

We made the hotel as an entrance for making an unexpected various experience, such like people who look for a good meal will find a fashion, people who come to listen to the music will touch a space of food, and people who come for sightseeing will dance with stranger unexpectedly. And also, we strongly intended to design strong contrast by using a contrast of the clutter in the town of Shibuya and the silence in the hotel, a different usage for the hotel space to convey a fashion, the relationship between these things, so that we could make a new culture of Shibuya.

© Kenta Hasegawa (OFP.,Ltd)

(OFP，Ltd.)

东京饭店已经开业两个月了。我们看到一些坐在大楼梯上聊天的人，比如在公园和大地板上，周末他们转向音乐、生活空间和俱乐部。当顾客找到一个不同的空间时，他们会遇到一种自相矛盾的情况，即使他们期望在入口处有一家餐厅，他们也会因此而获得所谓的“新”体验。当我们思考建筑应该如何具有积极的功能，脱离建造由标准化功能设计的建筑时，我们相信，思考入口理论将是建筑未来的种子。最后，设计一个城镇的一部分，这意味着设计这个地方的意义，是这个项目的框架。

Hotel Koe Tokyo has been opened for 2 months. We’ve seen people who sat to chat on the grand staircase like in a park and the grand floor turned to music live space and club on the weekend. Customer will get experience called ‘NEW’ by they bump into paradox situation against the standard they have when they find a different space even though they expected there is a restaurant beyond an entrance to it. When we think about how architecture should be with active function, with breaking away from constructing a building designed by standardized function, we believe that thinking about the theory of entrance would be a seed for a future of architecture. In the end, designing a part of town, which means designing the meaning of this place, was the frame of this project.

© Kenta Hasegawa (OFP.,Ltd)

(OFP，Ltd.)

Architects Suppose Design Office

Location 3-7 Udagawacho, Shibuya-ku, Tōkyō-to 150-0042, Japan

Lead Architects Makoto Tanijiri, Ai Yoshida

Area 1859.32 m2

Project Year 2018

Photographs Kenta Hasegawa (OFP.,Ltd)

Category Hotels

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