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Studiopepe’s ultimate project for Max&Co stages a small pop-up shop inside the windows of the flagship store in Milan. The design plays with fringes, colors and a hint of the ‘70s glamour.
The inspiration for the new set-up is a reinterpretation of colors, materials and forms that are reminiscent of the 1970’s. The idea was to create a theatrical scenography where the elements of the window create a small temporary shop. For this reason we called the exhibition “Temporary Folk”.