多伦多AEOM精品店丨加拿大多伦多丨Studio Paolo Ferrari

All Eyes on Me是一家由多伦多出生的企业家Sim Bains创立的现代视光学公司，它不负人们的期望，提供高品质的眼镜和最先进的诊疗服务。公司的第三家精品店位于多伦多的Yorkville街区，是一个可以体现品牌愿景的空间。以Bains的话来说，这里是一个“奢华与当代时尚碰撞的场所”。

Founded by Toronto-born entrepreneur Sim Bains, All Eyes on Me is a contemporary optometry company that defies expectations, offering hyper-premium eyewear and state-of-the-art clinical care delivered with service predicated on relationships. The third boutique located in Toronto’s Yorkville neighbourhood is a spatial articulation of the brand’s vision, as Bains summaries, “where luxury opulence meets contemporary streetwear.”

▼店铺外观，external view of the store ©Riley Snelling

All Eyes on Me店铺的设计参考不同的文化和艺术影响，通过在新旧之间建立桥梁，创造了一种愉悦且个性化的零售体验。设计从Bains独特的混搭风格和老派的奢侈品味中获得灵感，在空间中体现了高端时尚受到街头风潮影响后的进化。

The design for All Eyes on Me samples and references cultural and artistic influences–bridging the gap between the old and the new to create a sensuous, personalized retail experience. Inspired by Bains’s idiosyncratic mélange of influences (The Weeknd, a Prada handbag) and old world extravagance (Palais Garnier, Fin de siècle Paris) the resulting retail space is an expression of the streetwear-influenced evolution of high fashion.

▼室内空间概览，overall view of the interior space ©Riley Snelling

Cartier珠宝盒成为了设计的起始点，表现在了柔美的织物墙面中，带有一种通常会在宝石中感受到的令人敬畏之情。为了强调面对面零售的重要性，60平米的店铺中设置漂浮的白色展架，下方是发出灯光的锋利镜面，为戏剧化的场景增添轻盈明亮的感觉。商品的展示方式邀请人们去触碰、研究、试戴或停下喝杯咖啡。米色地面进一步强调了空间极简的色调，废弃的白色瓷砖留下了20世纪80年代的使用印记。

A Cartier jewellery box served as a starting point in the design process, manifesting in the luscious fabric-lined walls, presenting the frames with reverence typically reserved for gems. Affirming the importance of in-person retail, the 650-square-foot space is lined with floating white shelves that sit above light-washed acid-edge mirrors, adding a sense of levity and brightness to the dramatic scene. The display invites clients to touch, peruse, stay for an espresso, and try-on pieces. Off-white floors were chosen to emphasize a minimalist palette, scrapped white tiling chosen as a nod to 1980s excess.

▼织物墙面和白色展架，fabric wall and white shelf ©Riley Snelling

▼悬浮的展架，floating shelve ©Riley Snelling

▼底部的镜面，mirrors below ©Riley Snelling

▼墙面细部，closer view to the wall ©Riley Snelling

浏览着一副副眼镜，顾客被引领着穿过长方形的空间，来到后部的休息区。这里氛围柔和，既是销售区也是酒吧，摆放着一瓶瓶名酒。顾客可以坐在富有雕塑感的左翼中，啜饮着香槟或法国白兰地，试戴专为他们挑选的镜框，消磨数小时时光。玻璃立面后设有可以落下的屏障，如同面纱一般遮住店铺，为特别参观和私人活动增添私密性。

Browsing and engaging with the pieces, the clientele is guided through the rectangular space, anchored by a lounge area at the back. Here, a muted point of sale doubles as a bar–Visas tapped next to bottles of premium spirits. Guests can sip on champagne or cognac (straight-up or on ice) while they kick-back on sculptural chairs, trying on custom-curated frames or consuming after hours. A drop-down custom screen covers the glass facade, adding a veil of privacy for exclusive viewings and private events.

▼休息区，lounge ©Riley Snelling

▼屏障落下后形成较为私密的空间，screen dropped to create a relatively private space ©Riley Snelling

与零售区域相对，诊室隐藏在休息区后，以高效实用为设计原则，如同一件实验室外套，遵循清爽的全白美学。

In contrast to the retail area, the hidden clinic rooms just behind the lounge are designed with the efficiency and utility of a lab coat in mind–finished in a crisp, all white aesthetic.

▼诊室，clinic ©Riley Snelling

设计同时受到超级奢侈品和多伦多街头时尚历史的影响，创造了一个前所未有的零售空间。设计拒绝关于“什么才属于奢侈”的过时理念，以面向未来的空间反映了奢侈品牌中已然出现的文化迁移。

Simultaneously informed by über-luxury and Toronto’s storied history of streetwear the space is unconcerned with precedents of retail architecture. Reflecting the cultural shift that has already taken place in luxury brands, the design rejects antiquated concepts of what and who belong in luxury making space for what’s next.

▼细部，details

Project size: 650 ft2 Completion date: 2021