耐克+跑步俱乐部中心落户上海

© Coordination Asia

亚洲协调

建筑师提供的文字说明。淮海路上发现了一些新的东西。在上海“时报广场”(TimesSquare)上，协调亚洲刚刚完成了耐克(Nike)最新的运营中心，在亚洲的趋势设置部(TrendingDepartment)存储莱恩·克劳福德(LaneCrawford)。该中心在孩子们的月里为跑步者提供健身房弹出服务，同时还在推广耐克跑步俱乐部（NikeRunClub），这个社区找到了每个人的跑步者-把人们聚集在一起，磨练他们的技能，并通过跑步来探索他们的城市。

Text description provided by the architects. Something new has been spotted on Huaihai Road. COORDINATION ASIA just completed the newest running hubs for Nike at Shanghai’s Times Square, home to Asia’s trendsetting department store Lane Crawford. The hub provides gym pop-up services for runners during the chillier months while promoting the Nike+ Run Club, a community that finds the runner in everyone – bringing together people to hone their skills and explore their city through running.

© Coordination Asia

亚洲协调

© Coordination Asia

亚洲协调

今年春天，跑步者可以踢自己进入高装备与一个完整的经验放置在一个外星环境。具有动态介质表面的六角形结构在荚状截面上放置跑步机，形成了一个千变万化的内部结构。当跑步者进入区域时，他们的表现状态会显示在屏幕上，无论是在里面还是外面。与专业人士的培训，技术演示，和健康的生活-就在周日-都是在中心进行的。那些想要参与的人可以在网上预先注册或在附近的独立信息中心注册，也可以采用类似的隐形飞行器设计。

This spring, runners can kick themselves into high gear with a full-fledged experience placed inside an extraterrestrial setting. The hexagonal structure with dynamic media surfaces houses treadmills in pod-like sections, creating a kaleidoscopic interior. As runners get in the zone, their performance stats are displayed on screens both inside and outside. Training sessions with professionals, tech demos, and healthy living Just Do It Sunday all take place in the hub. Those who want to participate can pre-register online or sign in at the separate information hub nearby, also designed in a similar stealth craft style.

Floor Plan

“以一种不切实际的、脱离这个世界的设计，踏入耐克跑步俱乐部的主要中心，你就会远离城市里繁忙、混乱的街道。”协调亚洲创始人蒂尔曼·蒂尔默(Tilman Thürmer)表示。

“With an ethereal, out-of-this-world design, stepping inside the main hub of the NIKE+ RUN CLUB takes you far away from the busy, chaotic streets of the city.” says COORDINATION ASIA founder Tilman Thürmer.

© Coordination Asia

亚洲协调

作为沉浸式品牌体验的典范，淮海耐克跑步俱乐部对跑步者来说是一种兼容并蓄的体验，它结合了个性化、社区性和活跃性。

Exemplifying the power of immersive brand experiences, the NIKE+ RUN CLUB on Huaihai is an inclusive experience for runners that combines personalization, community, and activation.

© Coordination Asia

亚洲协调

Architects Coordination Asia

Location Shanghai Times Square, 99 Huaihai Middle Road, Huangpu District, Shanghai, China

Category Small Scale

Design Team Tilman Thürmer, Manuela Mappa, Vega Li, Yu Yin, Wang Jin Jin

Area 270.0 m2

Project Year 2017

Photographs Coordination Asia