罗加北京画廊

架构师提供的文本描述。MAD建筑师在北京东二环附近的东直门完成了罗加的北京画廊。该项目包括一个通畅的画廊空间，向城市环境开放；在双层玻璃窗的后面，画廊两层的内墙，再加上一个LED屏幕，成为城市的新立面。

Text description provided by the architects. MAD Architects has completed Roca’s Beijing Gallery in Dongzhimen, near the Beijing East Second Ring Road. The project consists of an unobstructed gallery space that opens up to its urban environment; behind double-height glazing, the interior walls of both of the gallery’s floors, finished with a screen of LEDs, become a new façade for the city.

“我希望罗卡北京画廊能成为城市社区的一个积极、生动的角落，以最简单的方式将人和城市联系起来，”疯狂建筑师的创始负责人马岩松说。

“I hope that the Roca Beijing Gallery can become a positive, vivid corner of the urban community, connecting people and city in the simplest way,” says Ma Yansong, MAD Architect’s founding principal.

多媒体表面旨在为观众提供可接近的、充满活力的投射现实的一瞥，以挑战他们的感官和直线环境-创造一种由光、运动和人组成的流动的氛围。屏幕的内容，如模拟的人们使用展厅的描绘，似乎没有意识到他们的访客或任何观察，有趣地连接了罗加北京画廊的内部空间。“内”与“外”的刻意歧义，是由附近行人的移动及内部人士的剪影所引致，而LED显示屏则进一步扭曲了这两种运动。

The multimedia surface is intended to provide spectators accessible, vibrant glimpses into projected realities that challenge their senses and their rectilinear environments -- creating an atmosphere that is a fluid mixture of light, movement, and people. The content of the screens, such as simulated depictions of people using the showrooms, seemingly unaware of their visitors or any observation, playfully connects the Roca Beijing Gallery’s internal spaces. An intentional ambiguity of “interior” and “exterior” is perceptible for those passing the gallery, resulting from the movement of nearby pedestrians and the silhouettes of those inside, a movement further distorted by the LED screens.

画廊还展示了大自然的图像，模拟不同的天气条件和季节-比如下雨，或者模仿阳光来应对烟雾弥漫的一天。由艺术评论家和策展人Jér me Sans设计，安装随着秒、分钟和日的流逝而变化。(鼓掌)

The gallery also projects images of nature, simulating different weather conditions and seasons--such as the falling of rain, or the emulation of sunshine to address a smoggy day. Designed by art critic and curator Jérôme Sans, the installation changes with the passing of seconds, minutes, and days.

在设计罗卡全球第六画廊的过程中，MAD加入了一系列著名设计师的行列，比如扎哈·哈迪德建筑师和查尔斯·费拉特，他们过去曾为罗卡设计过画廊。

In designing the sixth of Roca’s global galleries, MAD has joined a series of renowned designers, such as Zaha Hadid Architects and Charles Ferrater, who have designed galleries for Roca in the past.