OMA 打造巴黎旗舰店,颠覆传统珠宝店设计

2016/07/06 09:30:00

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百年传统融合现代设计，Vilnius 住宅公园

本地建筑师数据建筑结构工程师BatiserfMEP工程师BET LouisChoulet显示和机械展示Goppion站立显示Sice-Previt镜子设计SabineMarcelis工作室制造商装货.多规格少规格

Local Architect DATA Architectes Structure engineer Batiserf MEP engineer BET Louis Choulet Wall displays and mechanical displays Goppion Standing displays Sice-Previt Mirror design Sabine Marcelis Studio Manufacturers Loading... More Specs Less Specs

c OMA。Place Vendome图

架构师提供的文本描述。这款90平米的兰蒂旗舰店是Vendome网站上的旗舰，它将商店划分为三个截然不同的空间-从上下文上讲，这里被称为街道、画廊和沙龙。基于这样的想法，珠宝收藏将经历和购买三种不同的速度-快，慢，非常慢-每层反应不同的步伐购物。

Text description provided by the architects. The proposal for the 90 square meter Repossi flagship on Place Vendome divides the store into three distinct spaces – contextually referred to as street, gallery and salon. Based on the idea that the collection of jewelry will be experienced and purchased at three different speeds – fast, slow, very slow - each floor responds to the different paces of shopping.

西里尔·韦纳，皇家礼遇

底层是最公共的空间。它作为街道的延伸，提供了商店的快速体验。一楼是一座画廊，整个皇家收藏品都是在这里展出的。地下室是个沙龙。最贴心的空间精品店，它允许定制服务客户和病人探索特殊的件。

The ground floor is the most public space. It works as an extension of the street providing a quick experience of the store. The first floor is a gallery, the level where the entire Repossi collection is exhibited. The basement is a salon. The most intimate space of the boutique, it allows customized service for clients and patient exploration of special pieces.

c OMA。存储概念

c OMA。概念设计

c OMA。体验观

该设计的基本思想是综合建筑和展示，将整个空间作为Retrui的生产舞台。使用了非传统的材料，强调这种关系，并撤出了典型的珠宝店。与荷兰设计师萨宾·马塞利斯合作开发的特殊彩色镜子引入了不同程度的反射和颜色折射。铝制覆层-包括平的和泡沫的-折叠在楼梯的体积上，并扩展到每一层。

The underlying idea for the design was to synthesis architecture and display, using the whole space as a stage for Repossi’s production. Unconventional materials were used, emphasizing this relationship and pulling away from the typical jewelry store. Special colored mirrors developed in collaboration with Dutch designer Sabine Marcelis introduces diverse degrees of reflections and color refractions. Aluminum cladding – both plain and foam - fold over the volume of the staircase and expand onto each floor.

西里尔·韦纳，皇家礼遇

移动是该项目的一个组成部分。一楼的墙壁被认为是一个巨大的旋转广告牌，有三个交替的一面：一个铜色镜子，一个传统镜子和一个显示系统。与意大利制造公司Goppion合作开发的动力装置是显示和建筑，在适应交替功能的同时，改变了空间。当珠宝不被展示时，底层就变成了一个纯粹的空白，留下了空间供无限的空间使用。在Place Vendome过度拥挤的零售环境中，“空虚”是奢侈品的终极形式。

Movement is an integral component of the project. The wall on the ground floor is conceived as a gigantic rotating billboard with three alternating sides: a bronze colored mirror, a traditional mirror, and a display system. Developed in collaboration with Italian-based manufacture, Goppion, the kinetic installation is both display and architecture,transforming the space while adapting to alternating functions. When the jewelry is not displayed, the ground floor is transformed into a pure void, leaving the space free for unlimited occupancies. In the overcrowded retail context of Place Vendome, a “void” is the ultimate form of luxury.

c OMA。底层展示广告牌

在90平方米的商店里，楼梯是由两个垂直系统重叠而成的：一个是在地下和地下室之间延伸的实体挖掘体，另一个是漂浮在底层和第一层之间的轻悬挂脚踏。

The staircase, an imposing presence in the 90 square meter store, is designed by overlapping two vertical systems: a solid excavated mass that extends between the ground floor and the basement, and a light suspended tread floating between the ground floor and the first level.

西里尔·韦纳，皇家礼遇

从传统的珠宝展示需求中解放出来，新旗舰店创造了一种沉浸式的环境，珠宝被巧妙地嵌入到建筑的空白中。

Liberated from the traditional requirements of jewelry display, the new flagship store creates an immersive setting, where jewelry is subtly embedded into an architectural void.

弗朗斯·帕特修斯