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The 14th annual Craft Trend Fair 2019 is a place to enjoy and experience the latest craft works of Korea. The most sophisticated craft trends are exhibited in the show, while excellent craftworks get attention recognition.
Listen Communication has designed and directed Showcase Hall; a pinnacle of the fair, where signature works of participants are exhibited.
Designed in a concept of 'layered time of the earth' the Showcase Hall is divided into three sections with each section contains a different style and characteristics. The divided section reflects the diverting tendency of modern society where individual characteristics are becoming more important than a single dominant trend.
The work of exhibition participants made through time and experience is placed in the installation illustrating the layers of earth that have been accumulated over time. By encountering craft objects with visitors own view instead of others, he or she can find their very own taste. Also by facing the works that are completely different from one's style, one can experience a new sensation that is out of the norm.