Ramdane Touhami

“I don’t think you could call me an artistic director. Perhaps you could say that I have more sense of responsibility than an artistic director due to my very early industrial experience. I’m not the type to make artistic “gestures”. I think like an investor, like a corporate manager… While I take on a brand or new territory, I start off using an entrepreneurial logic, with the idea that beauty and quality are not luxuries, or whims, but the most certain and easiest way to sell well, to sell bet