Driven by nearly two decades of experience, ICRAVE translates ideas into experiences that work in today’s world, and set the stage for tomorrow’s.Creative Problem Solving is a method used by designers to solve complex problems, and find desirable solutions for clients. Our mindset is not problem-focused, it is solution focused and action oriented towards creating a preferred future.

Schrager's brand, PUBLIC, is a new genre of hotel offering great value, great service and great style that sets a new industry standard. He has taken the best from the luxury set, the best from the boutique/lifestyle set and the best from select service and created a new breed of hotel where everything has been rethought and every original idea updated. This brand is defined by the unique experience it creates rather than by a business classification or price.