Yova is a Ukrainian socially responsible hospitality designer who has been enjoying designing restaurants, bars, and hotels with an “All You Need is Love/Yova” approach since 2014. Yova is more than just a designer. She fills the space and people with her special energy, never-ending childlike wholeness, joy and ironic attitude. Her designs are known for their functionality, attention to detail, and a high level of professionalism; they have the same feeling of charm and humor, and always contain a very important message: keep the planet safe and living species cared for. Yova’s work makes her clients, partners and friends rethink the future and self- projection in that future. Yova Yager means being in love with Yova. Yova Yager studio Yova Yager’s studio is an extension of her personality; a rainbow-like trail you want to catch and touch. Yova preserves the intimacy of her niche studio so she can protect her business values; focus only on one object at a time; travel and learn; and get involved in social projects, to which Yova donates a lot of her time. Yova’s studio has the same mission as Yova herself: transmitting the essence of her philosophy of rethinking one’s own-self in nowadays context and pace. Design is an incredible instrument to reflect the entrepreneurs position in hospitality business in particular and at the same time challenge them to carry on ethical, aesthetical, and social responsibilities. Since in our urban fast-moving and fast-changing hectic world, people tend to congregate in places like bars, cafes and restaurants a hospitality designer can provide a tremendous influence on humanity. We offer the rethinking first, and the design afterwards. IT’S TIME TO RETHINK.