Founded in 2017, Studio Carbon is owned and run by Pieter Kool, graduated Industrial Design Engineering from the TU Delft, the Netherlands. From 2004 to 2017 he worked for G-Star RAW as Global Creative Director 3D Design & Development, designing +1000 stores and Shop-in-Shops, +40.000m2 office space and trade fair pavilions - which resulted in the title ‘Engineer of the year 2013’ awarded by The Royal Dutch Association for Engineers. Pieter is an energetic speaker and motivator. He frequently delivers keynotes on topics including brand development, retail trends and design strategy